Launch of WA-based startup helping businesses to thrive
Announcement posted by Eyes on You Media 17 Jul 2018
16 July 2018
Businesses to benefit from launch of WA start-upB2Me Australia the latest WA-based startup to drive business success was launched on Thursday evening (July 12), by Dr Ray Bartell, to a packed audience.
The community driven, marketing platform is an innovative way for businesses to market directly to consumers. The service provider platform, based on established referral groups including sporting clubs, school groups and other network community links has attracted 1000 businesses.
“B2Me has been designed as a community building enterprise,” said Dr Bartell.
It is a service-finding, reputation-driven platform that helps you to find, access, connect and engage with service providers recommended by friends or affiliate communities as well as the broader marketplace.”
The event, held at the Joondalup Resort, was presented to 120 business owners and VIP guests including Federal MP, Ian Goodenough and the City of Joondalup, Mayor, Albert Jacob.
Dr Bartell utilised his community development expertise from five years working and living with Papua New Guinea’s Kyaka people to fill a void, he believes, is lacking in the way businesses are marketed within the business world.
“I could see every community had amazing strengths and once understood, brought to the surface, and mobilised towards the common good, that’s when I saw some amazing change,” he said.
“When I came back to Australia, I started to see gaps in our culture and wanted to see something of the sense of community here, as I had seen in PNG. I decided I wanted to play my part in rebuilding a sense of community.
Utilising the skills of people who are local within a community by finding out which friends and community associations are using a specific service provider is a win-win situation,” explained Dr Bartell.”
B2ME has been a year in the making since the first proof of concept and has involved key influencers, including Edith Cowan University ’s – The Link – Office of Research and Innovation during the latter development stages to ensure an easy-to-use, reliable platform.Website: https://b2me.com.au
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Note to editors:
Dr Ray Bartell moved with his wife and three children to work as a director of education and business manager for Baptists Schools in remote communities in Papua New Guinea from 2006-2011.
A move back to Australia in 2012 saw him open his own business consultancy - Aeikon – providing business support to not-for-profits, carrying out evaluations for international aid and development projects.
Drawing on his work in Papua New Guinea, Dr Bartell has completed his PhD exploring the local governance systems of schools looking in-depth at the foundations for effecting positive change.
Dr Bartell has served on numerous local and international boards over the course of his career, and is currently serving on the board of Alta-1 Australia.