Bauer Media Launches New Monthly Mag: TV WEEK Close Up.
Announcement posted by Thrive PR 01 Aug 2018
Wednesday, August 1, 2018
BAUER MEDIA LAUNCHES NEW MONTHLY MAG: TV WEEK CLOSE UP
Australia’s No. 1 TV magazine, TV WEEK, launches into the monthly market with an exciting new title, TV WEEK Close Up.
The inaugural TV WEEK Close Up issue is on sale tomorrow, Thursday August 2, and features exclusive coverage of the latest happenings in Australian television, interviews with its brightest stars and industry power brokers, and behind-the-scenes access to our most watched shows.
In the launch issue, TV WEEK Close Up sits down for an in-depth interview with TV golden girl Jessica Marais, with the Logie-winning actress opening up about the challenges of always being in the spotlight, her fears for the future and the joy of being a mum.
There is also a special report on the future of Australian TV drama, a heartfelt farewell to the acclaimed period drama A Place To Call Home, and exclusive interviews with Hamish & Andy, Jonathan LaPaglia, Julia Morris and Sam Frost.
Editor Thomas Woodgate said TV WEEK Close Up aims to leverage TV WEEK’s special relationship with the television industry, “TV WEEK has earned the trust of our best talent over many years, and we have unrivalled access to Australian stars and shows. It’s this access that we want to be able to share every month. We want to provide more of what we know readers love, which is in-depth chats, photo shoots with the stars, exclusive behind-the-scenes looks at favourite shows, and nostalgic trips down TV memory lane.”
The TV WEEK brand is enjoying a milestone year, having recently celebrated its 60th anniversary, along with a successful debut of the TV WEEK Logie Awards in the ceremony’s new home on the Gold Coast.
As Bauer Media’s Head of Product Development, Paul Weaving, explains, “TV WEEK is a brand that holds enormous trust from both its readers and the talent who feature in it every week. Close Up is a natural extension for the brand and will appeal to not just the current TV WEEK audience, but also anyone who enjoys the incredible TV on our screens right now.
TV WEEK Close Up is Bauer Media Australia’s third new launch for 2018 and follows the fantastic success of Take 5 Monthly, which continues to exceed launch expectations. Expect even more to come from TV WEEK in 2018 as Bauer continues to innovate in print and across platforms.”
TV WEEK Close Up aims to become Australia’s new monthly TV fix, and a special companion to the iconic weekly magazine. This week’s launch is supported with a broadcast TVC and print and digital advertising campaign.
TV WEEK Close Up is on sale tomorrow, Thursday August 2, for the introductory half price RRP of $2.99.
-ENDS-
For more information:
Candice Wyman, Thrive PR
E: candice.wyman@thrivepr.com.au
T: 02 9310 4011 / M: 0438 647 176
About Bauer Media:
Bauer Media is Australia’s leading cross platform publisher connecting with 85% of Australian women every year. Through key lifestyle categories – Women’s Entertainment & Lifestyle; Fashion, Beauty & Health; Homes; Food; Motoring & Trader – we create influential content for more than 60 brands including The Australian Women’s Weekly, Woman’s Day, TV WEEK, ELLE, Cosmopolitan, Australian Gourmet Traveller, Australian House & Garden and Wheels. Across magazines, digital, social media and live experiences, we attract high value audiences, creating customers for our commercial partners. Bauer Media’s digital brand networks include Now To Love, Homes To Love, Food To Love and reviews and rewards sites such as beautyheaven. Bauer Media is part of a global network with a presence in 17 countries across four continents producing more than 600 magazines, 400 digital products and 100 TV and radio stations. For more information, visit baueradvertising.com.au
BAUER MEDIA LAUNCHES NEW MONTHLY MAG: TV WEEK CLOSE UP
Australia’s No. 1 TV magazine, TV WEEK, launches into the monthly market with an exciting new title, TV WEEK Close Up.
The inaugural TV WEEK Close Up issue is on sale tomorrow, Thursday August 2, and features exclusive coverage of the latest happenings in Australian television, interviews with its brightest stars and industry power brokers, and behind-the-scenes access to our most watched shows.
In the launch issue, TV WEEK Close Up sits down for an in-depth interview with TV golden girl Jessica Marais, with the Logie-winning actress opening up about the challenges of always being in the spotlight, her fears for the future and the joy of being a mum.
There is also a special report on the future of Australian TV drama, a heartfelt farewell to the acclaimed period drama A Place To Call Home, and exclusive interviews with Hamish & Andy, Jonathan LaPaglia, Julia Morris and Sam Frost.
Editor Thomas Woodgate said TV WEEK Close Up aims to leverage TV WEEK’s special relationship with the television industry, “TV WEEK has earned the trust of our best talent over many years, and we have unrivalled access to Australian stars and shows. It’s this access that we want to be able to share every month. We want to provide more of what we know readers love, which is in-depth chats, photo shoots with the stars, exclusive behind-the-scenes looks at favourite shows, and nostalgic trips down TV memory lane.”
The TV WEEK brand is enjoying a milestone year, having recently celebrated its 60th anniversary, along with a successful debut of the TV WEEK Logie Awards in the ceremony’s new home on the Gold Coast.
As Bauer Media’s Head of Product Development, Paul Weaving, explains, “TV WEEK is a brand that holds enormous trust from both its readers and the talent who feature in it every week. Close Up is a natural extension for the brand and will appeal to not just the current TV WEEK audience, but also anyone who enjoys the incredible TV on our screens right now.
TV WEEK Close Up is Bauer Media Australia’s third new launch for 2018 and follows the fantastic success of Take 5 Monthly, which continues to exceed launch expectations. Expect even more to come from TV WEEK in 2018 as Bauer continues to innovate in print and across platforms.”
TV WEEK Close Up aims to become Australia’s new monthly TV fix, and a special companion to the iconic weekly magazine. This week’s launch is supported with a broadcast TVC and print and digital advertising campaign.
TV WEEK Close Up is on sale tomorrow, Thursday August 2, for the introductory half price RRP of $2.99.
-ENDS-
For more information:
Candice Wyman, Thrive PR
E: candice.wyman@thrivepr.com.au
T: 02 9310 4011 / M: 0438 647 176
About Bauer Media:
Bauer Media is Australia’s leading cross platform publisher connecting with 85% of Australian women every year. Through key lifestyle categories – Women’s Entertainment & Lifestyle; Fashion, Beauty & Health; Homes; Food; Motoring & Trader – we create influential content for more than 60 brands including The Australian Women’s Weekly, Woman’s Day, TV WEEK, ELLE, Cosmopolitan, Australian Gourmet Traveller, Australian House & Garden and Wheels. Across magazines, digital, social media and live experiences, we attract high value audiences, creating customers for our commercial partners. Bauer Media’s digital brand networks include Now To Love, Homes To Love, Food To Love and reviews and rewards sites such as beautyheaven. Bauer Media is part of a global network with a presence in 17 countries across four continents producing more than 600 magazines, 400 digital products and 100 TV and radio stations. For more information, visit baueradvertising.com.au
Media Contacts
Chanelle Mihailoff
Senior Account Manager
Amanda Gormley
CX and Comms
Melyssa Troy
Account Executive
Kate Winney
Account Director
