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For the second year running, Melbourne-based automated communications platform for the real estate industry, ActivePipe, has been recognised as an ABA100 Winner in the Technology Innovation, Marketing Innovation and Software Innovation categories of the prestigious Australian Business Awards 2018.


Over the last 12 months, ActivePipe has experienced significant growth in Australia and overseas, revolutionising the way real estate agents are streamlining their communication channels with their customers.


2018 has seen ActivePipe successfully complete a $5.9m Series A funding round led by NAB Ventures and joined by PieLab Venture Partners and was chosen by the National Association Realtors® (NAR) in the US, to be one of only eight companies into the exclusive National Association of Realtors® Second Century Ventures 2018 REach® accelerator program.

Now in their thirteenth year, The Australian Business Awards program provides notable opportunities for high-performing organisations which implement world-class business initiatives and develop innovative products and services to be acknowledged and honoured for their achievements both nationally and internationally.  Each year the ABA100 Winners are recognised for their commitment to business and product innovation and for their achievements in transforming business practices and end user experiences.


According to CEO Ashley Farrugia, ActivePipe is going from strength to strength, locally and globally, generating huge interest and uptake with our product.


“It is an exciting time for the real estate industry and with our innovative marketing automation and data discovery technology, we are playing a pivotal role in carving out agents who are lifting the bar in the way they communicate to their customer and being more innovative and smarter in their business,” he said.


“Innovation in our world is when your users are expecting you to come up with the next feature now.  It is amazing how many platforms I have seen that have been built directly off the back of client feature requests.  This leads to a poor UX because your building a platform with specific features for each of your users,” he said.


“At ActivePipe, we take a different approach to new features, instead, we look five years ahead and think about the problem we are trying to solve, what will our users be reap the rewards in five years that they had to do today to get an email campaign out. We continually look at the premise, how do we get there now?


“I feel extremely proud of our team as our culture is all about trust and empowering our staff to do great things without being micromanaged. The fact we are here again in 2018 is testament to the culture we have created. You can't build beautiful tech if your staff don't love their jobs!”

Since launching in 2015, ActivePipe has increased service standards with automated communication journeys delivered on a real estate agent’s behalf. With this ground-breaking technology, real estate agents are able to nurture contacts with relevant and timely information at each stage of the property journey.

The predictive algorithms developed by ActivePipe creative dynamic call lists, helping real estate agents sift through thousands of contacts in their database and identify immediate pipeline opportunities within it. This has lead to an increase in appraisals, listings and long-term customer relationships, and as a result, has been mandated by some of the country’s biggest real estate networks.


“With technology rapidly evolving, it is essential that organisations remain ahead of the curve by continuously exploring and embracing new technologies and investing in the education, training and development of their workforce in order remain competitive,” Australian Business Awards, Program Director, Tara Johnston said.

 “High performing organisations, like ActivePipe that have adopted an innovation culture to achieve optimal levels of productivity and performance have been recognised in this year’s ABA100,” Ms Johnston added

ActivePipe is very culture driven, when people love where they work and are passionate about what they do, it is reflected in the code they write and the features they build says ActivePipe Chief Technology Officer Michael Messig.

“We believe in using cutting edge technology, not many startups get the chance to do this, but it allows us to build smarter products. We've invested in machine learning and AI and been able to move fast with cutting edge practices in containerisation.”