Sydney Kings and Cover-More Travel Insurance announce new partnership
Announcement posted by Pilot PR 16 Aug 2018
Australia’s leading travel insurance provider, Cover-More, has signed a one-year partnership with the Sydney Kings basketball team for the 2018-19 National Basketball League (NBL) season.
The tie-up with the Sydney Kings complements Cover-More’s two other sporting partnerships announced in 2017: with Arsenal Football Club in the English Premier league and with the Gold Coast SUNS AFL team.
Cover-More Group CEO, Mike Emmett, said the new partnership with the Sydney Kings recognised both Cover-More’s origins and also the group’s aim to partner with sporting teams with similar values.
“While we’re now spread across the globe in 22 countries, Cover-More was created in Sydney in 1986 and Sydney remains our head office. So it’s natural that we wanted to partner with a sporting team in our home town.”
“And we genuinely like what we see in the Sydney Kings. They are a club with big dreams and an even bigger focus on teamwork, talent development and making the most of opportunities,” Mike said.
Sydney Kings GM of Basketball, Jeff Van Groningen welcomed Cover-More to the Kings family.
“We’re very excited to have Cover-More Travel Insurance as a new partner. They are a Sydney-born brand that has had amazing success in Australia and globally in the 30 years since they began.”
“2018 is the Kings’ 30thanniversary as well and we believe our partnership with Cover-More will deliver strong commercial and brand benefits for both of us,” Van Groningen said.
The Sydney Kings made NBL history in April this year with the signing of Andrew Bogut, one of the most decorated stars in Australian basketball, with a career spanning 13 seasons in the National Basketball Association (NBA) in the USA and Australian Olympic representation as a Boomer.
The new look Sydney Kings will make their debut against the Adelaide 36ers at Qudos Bank Arena in the opening round of the 2018-19 NBL season on Saturday 13 October 2018.
ENDS
For more, contact Cover-More: Angela Cross, Pilot PR, +61 412 929 397 or angela@pilotpr.com.au
Sydney Kings: Ashley Stewart, Sydney Kings, +61 423 851 711 or ashley.stewart@sydneykings.com.au
About Cover-More Group
Cover-More Group is a global specialist and integrated travel insurance, medical assistance and employee assistance provider. Cover-More is the leading travel insurance provider in Australia with partnerships with many well-known brands including Flight Centre, the Commonwealth Bank, Virgin Australia, Helloworld Travel, Australia Post and NRMA Insurance.
Cover-More has operations in a total of 22 countries across five continents with leading market positions also in India, in the USA where the group owns Travelex Insurance Services, and in Latin America with Travel Ace Assistance and Universal Assistance. Cover-More was acquired by Zurich Insurance Group in 2017. Cover-More is also the Official Travel Insurance Partner of Arsenal and partner of the Gold Coast SUNS AFL team.
About Sydney Kings
The Sydney Kings are a professional men’s basketball team which plays in the National Basketball League (NBL). Currently entering the 30thseason since their inception in 1988, the Kings have a long rich history and three Championships to their name. The Kings currently play all home games at their 15,000-seat stadium Qudos Bank Arena.