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Mums breaking barriers: women taking careers in their own hands

Announcement posted by Millennium Communications 21 Aug 2018

I wanted to get in touch to share some information on two Sydney based Mums who went from career-queens to mumrepreneur-masters. 

Mums are not satisfied with the way they are being treated, or the support they are receiving when returning to the workforce. Instead, they are taking charge of their careers themselves and creating opportunities that provide the lifestyle suitable to today’s modern woman. 

Breaking down the barriers of the stigma behind mums in business is the main goal of these two powerhouses. Mums should be able to have it all. Raise a family, work a successful career that they love and have a flexible schedule for family commitments.


34 per cent of women make -up small businesses, which is an increase of 46 per cent in the past two decades.

A few suggested angles could include:
  • Often there is stereotyping of women within the workforce, particularly within entrepreneurial roles, so the creation of such a community is of great necessity in a time when equality in business is such a topical issue.
  • 34 per cent of women make up small businesses, which is an increase of 46 per cent in the past two decades.
  • Why now is the time to create a small business with unlimited resources available in growth and targeting through social media and online partnership platforms.
  • Childcare fees are on the increase and are set to rise by up to 10%. The ability to work from home in a small business allows for a balanced lifestyle and would prove financial benefits in eliminating childcare fees – for usually more than one child.
  • Mums are finding it difficult to return back to work to secure their place in the workforce after maternity leave. Stress is taking over from returning to the workforce while still needing to be a stay at home mum causing an increase in ‘mothers guilt’.
  • Mums finding it hard to change career paths after returning back to work as degrees and qualifications are becoming almost mandatory. Launching their own business allows them to pursue a new career on their own terms.
 

School hours only! Real Entrepreneur Mums is transforming the world of Australian small business

Professional community Real Entrepreneur Mums is making way for business-owning mothers to dominate their industries thanks to impressive rules, positive reinforcement and Mum-friendly meeting times.

“Our mission is simple,” said co-founder Sophie Musumeci, “we want to build a global business that inspires women to go after their dreams and smash their goals.”

It’s this simplicity that has yielded a spectacular community of female entrepreneurs in just two years. The brand’s Facebook page boasts over 3,100 active members and the brand’s subscribed members has swollen to 150 mid 2018. 

“In today’s world, more and more women want to discover a way to balance the important aspects of modern life,” said co-founder Alison Valenti.

“Women want to be more present for their families and contribute financially without sacrificing their own fulfilment

Real Entrepreneur Mums has answered the needs of modern Mums who crave balance and positivity, rather than aspiring to burn-out and bitchiness. “We wanted to help businesswomen create a community of raving fans who are actively promoting their product or service,” said Musumeci, “we want our members to feel other women have their backs, and they can leave our events feeling ten feet tall.”

While Real Entrepreneur Mums offers member showcases and community meetups like other community groups, their uniqueness is in the detail.

All meetings are held during school hours for 90 minutes, exclusive of public and school holidays

Not only are twice monthly meetings held at appropriate times for busy Mums, but they can also be held at a member’s own workplace to showcase they business’ essence in-person. These meetings allow one or two members to provide a 20 minute presentation of their business, and the location is flexible. These focused, meaningful meetings were the brainchild of entrepreneurs Alison Valenti and Sophie Musumeci in 2016.

Two years ago, Valenti and Musumeci could not find meaningful, positive communities for working Mums with their own businesses.

“There were plenty of referral groups, but most are quite male dominated and the times aren’t appropriate for a mum with school drop off and pickup.” said Valenti.



Let me know if you would like to discuss further.

Patrik Bosen
Millennium Communications
patrik@millenniumcommunications.com.au
0488 674 570
www.millenniumcommunications.com.au