Media Call - Teddy Bear's Picnic

 
WHAT:                         Teddy Bear’s Picnic
                                    In the leadup to International Teddy Bear’s Day (Sunday 9 September),
                                    The Ruby Collection is celebrating the launch of William The Bear
 
DATE:                           Friday 7 September
 
TIME:                           10am – 12noon
 
LOCATION:                  Budds Beach Reserve, Surfers Paradise (end of Norfolk Avenue)
 
 
The Ruby Collection’s newest team member William the Bear is set to become a household name like Paddington, Winnie-the-Pooh and Yogi and to celebrate, the team at Ruby are hosting a Teddy Bear’s Picnic.
 
William the Bear has invited 30 Gold Coast kids aged 2- 5 years old to come along with their Teddy Bear’s to a morning tea picnic at Budd’s Beach.
 
Each child will get to introduce their favourite teddy bear to William and will also get to take home their own William The Bear to add to their collection.
 
William The Bear will be one of the highlights for families when The Ruby Apartments open on 5 November.
 
*Photo/filming opportunities with Gold Coast celebrities and their kids + The Ruby Collection Developer William O'Dwyer and William The Bear.
 
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MEDIA RELEASE
September 2018
 
There’s a bear in there! Actually, there’s one in every apartment!
 
William the Bear is set to become a household name like Paddington, Winnie-the-Pooh and Yogi.
 
They’re cuddly, loveable and comforting.  Everyone has had one at some point in their life and the team at The Ruby Collection are delighted to introduce you to their signature bear – William.
 
William the Bear is the namesake of The Ruby Collection owner and developer William O’Dwyer
 
They’re cuddly, loveable and comforting.  Everyone has had one at some point in their life and the team at The Ruby Collection are delighted to introduce you to their signature bear – William.
 
William the Bear is the namesake of The Ruby Collection owner and developer William O’Dwyer.
 
“My daughters are my world,” said William who created the name of his property development company The Ralan Group by combining the names of his eldest daughters – Rachel and Lauren.
 
“The Ruby Collection is named after my youngest daughter Ruby and like every other 12-year-old still loves cute and cuddly things”.
 
“Although William’s business interests keep him extremely busy, he is a family man first, so in keeping with his tradition of adopting his family names, we thought it would be terrific idea to create a “William the Bear” that could be purchased onsite from our digital concierge, whilst also symbolising the real-life bond that William has with his daughters” said The Ruby Collection CEO, David Brook.
 
“With all things at the Ruby Collection resembling anything but ordinary, when planning the in-room menu, we were mindful of offering more than just the traditional room service menu of ‘food only’ creating a range of items that would make our guests feel more at home. Starting with a teddy bear that could be loved by all ages. 
 
“Spending a lot of time travelling on business, in the search of the next guest trend, puts me away from my family quite a lot throughout the year, so I like to bring something home for my family but all too often get caught up and struggle to find a last-minute gift before heading to the airport.  I thought it would be a great opportunity if hotels offered something a little bit different,” he said.
 
“One of our talented designers was tasked with the job of bringing “William the Bear” to life and we think she’s created something that has the potential to become a household name.”
 
Sporting a bow tie William the Bear is caring and supportive.  He is a protector of all things and provides comfort in your home away from home. 
 
William the Bear was launched this week at Ruby’s inaugural Teddy Bear’s Picnic held today at Budd’s Beach.  Families, friends and media were invited to what will now become an annual event.
 
“With International Teddy Bear’s Day coming up on September 9, we thought that this was the perfect time to welcome William and have local kids come along and introduce their favourite bear to William,” said David.
 
William the Bear will be available to purchase at The Ruby Apartments from early November and guests will also have the opportunity to meet William the Bear during their stay.
 
The William the Bear character will be taking part in live character shows and guests will be able to meet William, give him a cuddle, snap a selfie and even join him for breakfast or lunch at Ruby special events.
 
For more information on The Ruby Apartments and to take advantage of their special pre-opening packages available for travel from 5 November 2018, please visit www.therubyapartments.com.au.