News: Fairfax Launches ‘Ads Are Better Rich’ Campaign & Competition
Announcement posted by Fairfax Media 18 Sep 2018
Sydney September 18, 2018 - Fairfax Media is once again giving Australia’s creative talent the opportunity to go beyond the brief with the launch of this year’s ‘Ads Are Better Rich’ competition.
The campaign challenges creatives, techs and designers to experiment with its rich media advertising formats and design a mobile interscroller to promote their agency and win the ultimate inspiration trip to the USA, as well as a $30,000 advertising campaign across the Fairfax network. Judges will look for a creative concept with strong aesthetic execution supported by an engaging user experience.
Fairfax launched its rich media formats 12 months ago in a first for the Australian premium digital publishing space. They combine premium inventory at scale and immersive digital media experiences with Fairfax’s premium audience to deliver measurable impact using audience targeting capabilities and real-time analytics.
“Rich media has delivered incredible results across our mastheads since launch and we want to further encourage the industry’s brightest creative minds to experiment and extend their stories with these immersive formats. Simply put, rich media makes great creative perform better and gives you greater context in an environment that provides a lean-in experience.” said Chris Breen, Fairfax Media’s Head of The Studio, a multidisciplinary creative services team that supports agencies and brands by delivering multi-platform branded content, creative and strategy.
“Our ‘Ads Are Better Rich campaign’ gives creatives absolute freedom to deliver the execution they’ve always wanted to design and challenge what digital creative could be. ” Breen said.
Creative advertising agency, Gatecrasher, won the inaugural Ads Are Better Rich competition last year with a ‘Scratch and Win’ creative, sending Digital Project Manager, Scott Pelham to the world’s biggest creative conference in Austin,Texas, in March this year.
The winner of the challenge will receive a $30,000 digital media package, have their work displayed across the Fairfax Metro News Network plus an all-expenses paid trip to mix with the rich, famous, and creative talent at the prestigious ATX Spring Festival, the world’s leading interactive film, music and comedy conference and festival in Austin, Texas.
Entries close on Friday October 19th 2018. For more information, please visit https://www.adsbetterrich.com.au.