WeChat for Business – Create Official Accounts with Star China

Star China can help their customers start WeChat marketing, by building up a profile on WeChat. After an official account registration, they provide WeChat official account (business account) registration services with full ownership. Their WeChat marketing include campaign strategy planning, copywriting, and creative design services. These campaigns can increase brand awareness and help attract new customers.

There are currently around three million WeChat users in Australia, and about 38% of these users are not native Mandarin or Cantonese speakers – hinting to the growing popularity of WeChat in Australia, and how the ‘Super App’ and Australia’s commercial relationship with China are inherently linked.

WeChat has been dubbed China’s ‘App for Everything’ and the ‘Super App’ because of the vast ecosystem that the brand represents. Australian businesses are incorporating WeChat into their marketing strategy.  The Chinese consumer is a major player in the Australian economy, but only recently are large businesses finally committing to WeChat. 

Over one million Australian residents identify as being Chinese, and an estimated 185,000 students currently studying at Australian universities are Chinese. There is a huge potential for growth for Australian businesses and advertising agency Star China has come up with unique marketing and advertising strategies to target them.

Approximately 1.2 million Chinese tourists visit Australia every year and spend the highest amount of any visiting nationality during their stay, an average of $8,300 AUD per person. Star China knows how important this market is to businesses in Australia and beyond. They are experts in celebrity and KOL endorsements, print media buying, billboards advertising, WeChat advertising, Weibo advertising, platform advertising, Baidu & 360 PPC and search engine advertising.

The Australian government is also recognising the potential of growth in collaborations with Chinese social media giants. Earlier this year representatives from Alibaba, JD, VIP.Com and NetEase China International Beauty Expo visited Melbourne for the Virgin Australia Melbourne fashion festival and the government ran business matching and networking sessions with them. Victorian Minister for Trade and Investment Philip Dalidakis said there are enormous opportunities for Australian businesses to break into China's huge e-commerce market. “We know how important it is for local businesses to have strong global connections if they are to grow and create jobs," he says.

It should come as no surprise then that Australian businesses are actively pursuing Chinese consumers. Google, Gmail, Facebook, YouTube, Instagram, Pinterest and Twitter are just a few of the search engines and social media platforms that are blocked in mainland China. This effectively renders conventional Western marketing techniques useless. But this is where WeChat comes in.

WeChat is China’s leading multi-purpose messaging and social media app. It allows Australian businesses to advertise to the Chinese market, and the popularity of this method is only increasing. WeChat Marketing is becoming a must have item in the marketing plan.  

For more information on WeChat Advertising contact Star China on 1300 660 268 or through https://starchina.com.au/contacts/