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Response to Queensland’s shark culling

Announcement posted by 360PR 02 Oct 2018

Ocean Guardian response to Queensland’s shark culling, making shark deterrents more affordable for summer
 
Media Release - 2 October 2018
 
Ocean Guardian’s Shark Shield Technology is the worlds only scientifically proven and independently tested electrical shark deterrent - nothing is more effective. In response to the Queensland Government’s shark culling program in the Whitsundays, Ocean Guardian has launched a nationwide price reduction in the lead up to summer to encourage the public to take personal responsibility for ocean safety by making its proven personal shark deterrents more affordable.
 
Personal electrical deterrents are the most environmentally and cost-effective approach for providing direct and meaningful protection from dangerous sharks for key at risk water users. In the case of Western Australia, over 15 years surfers and divers represented ~70% of all fatalities; the use of proven personal shark deterrents potentially removes 70% of the fatalities and attacks.
 
Based on this information and the proven effectiveness of Shark Shield Technology, the Western Australia government has taken a globally leading position by offering a $200 consumer rebate on proven shark deterrents such as Ocean Guardian for surfing and diving.
 
Ocean Guardian CEO, Lindsay Lyon says, “In light of the recent attacks in the Whitsundays and Queensland Government’s response through shark culling, we must take action by making our scientifically proven and independently tested shark deterrent devices accessible to more people. With the new pricing and WA rebate surfers can now purchase the FREEDOM+ Surf bundle for just $299 (a $300 saving) and divers for only $399 (a $350 saving). If only the other states would get on board.”
 
Ocean Guardian is in the process of developing a shark deterrent designed for use on boats, the Ocean Guardian BOAT01 is a device that would likely have prevented the two attacks last week.
 
“The prototype has been designed and under testing, unfortunately at the moment we have put the project on hold due to a lack of funding. We will be launching an equity crowd funding round later this month in mid-October to raise $2M to get the project back underway,” said Lindsay.
 
Ocean Guardian Summer Specials:
  • FREEDOM+ Surf (bundle) on sale for $499 – usually $599
  • Tail Pad Antenna $99 – usually $169
  • FREEDOM7 $399 – usually $749
  • SCUBA7 $649 – usually $799
About Ocean Guardian:
In 2018, the Shark Shield company became Ocean Guardian®. The change of name reflects our bigger ambition – to make you safe whatever you enjoy doing in the Ocean – while also protecting the planet we call home. Ocean Guardian, powered by Shark Shield Technology, is the world’s only scientifically proven and independently tested electrical shark deterrent. Government approved and developed over two decades of research, Ocean Guardian’s patented technology creates a powerful three-dimensional electrical field, which causes safe but unbearable spasms in shark’s short-range electrical receptors, turning sharks away - including Great Whites. Nothing is more effective.
 
ocean-guardian.com
 
For further information or to set up and interview with Lindsay Lyon, please contact:
Rachel King @ 360 PR: (02) 9571 4448 / 0423 833 814 or rachel@360pr.com.au