Willow Willpower flies into homes on International Day of the Girl 2018

Sydney, 4 October 2018 — Willow Willpower, a new picture book from eco-friendly publisher blOOturtle, is being released on 11 October 2018 to coincide with the United Nations’ International Day of the Girl. The day highlights and addresses the needs and challenges girls face while promoting the empowerment of girls and the fulfilment of their human rights.

“The UN’s 2018 theme for this day is ‘With Her: A Skilled GirlForce’ and revolves around today’s generation of girls preparing to enter a world of work that’s being transformed by innovation and automation. Willow Willpower promotes the message of kids having faith in themselves and their dreams. It empowers kids to believe they can achieve anything they want to,” said the book’s author, Sarah Cannata.

Between 8 to 21 October 2018, blOOturtle will highlight female pioneers via its website and Facebook page in honour of International Day of the Girl and to motivate and inspire young children. A set of beautiful cards will be available to print for free. The publisher will also donate 1 Euro (approx. AUD $1.60) per book sold online on blOOturtle.com/books to Plan International’s “Safer cities for girls” project in India for books sold in English and to the Federal Association of Women's Health Centers for books sold in German between this period.

“I’ve been working on the book for three years and it’s been challenging at times. It wasn’t until I found a publisher who shared my vision and understands what Willow stands for that the book really came to life.

“You can’t be what you can’t see. The more we reiterate and highlight that anything is possible to kids at a young age, the more we inspire them to become whatever they want to be. Willow Willpower has big dreams. Ever since she can remember, she's dreamt of flying high in the sky. When Willow's mum takes her daughter to the local museum, Willow gets to know the aviation legend, Amelia Earhart. And that’s where the fun begins!”, added Ms Cannata.

“When Sarah first approached blOOturtle to work on Willow, I knew we had something special. We really wanted to make the illustrations bounce off the page so that kids enjoy their journey with Willow as together, they fly around the world,” said Nicola Ganaye, Creative Director of blOOturtle Publishing.

She added: “We know how important it is to read to children from a young age and we see this book as a conversation starter. Kids love asking questions and there are so many different threads to explore in this book - girls and women, Amelia Earhart, flying, travel, diversity, animals - the list goes on!”

“At blOOturtle, we’re very passionate about our trOOblOO eco-publishing program and our belief that thinking kids and thinking planet go hand-in-hand. All picture books produced and printed by blOOturtle meet globally highest recognised eco-friendly production standards,” Ms Ganaye said.

Willow Willpower is Sarah Cannata’s debut children’s book. The Melbourne, Australia based author looks forward to taking Willow on more adventures in the future.

Willow Willpower is available for purchase globally via blOOturtle’s website: https://blooturtle.com/product/willow-willpower/

Please contact Sarah Cannata on 0407 536 133 or via email (info@sarahcannata.com.au) with any queries or interview requests.

About blOO

blOOturtle Publishing is a young, eco-friendly children's book company. According to our slogan Thinking Kids, Thinking Planet! we combine fantastic and creative stories for kids with green, eco-friendly and hence, kid-friendly book production. We are involved in finding extraordinary stories that inspire and encourage kids while thinking of a healthy future for you and them. Visit our website to learn more about our concept and our planet focused trOOblOO publishing programs: https://www.blOOturtle.com