NEW REPORT SHOWS AUSTRALIAN CONTENT PRODUCERS UNDER PRESSURE

Preferred Media’s newly published Moving Images Moving Landscape Report highlights some unexpected issues from the explosion of digital video

Professional content producers are under the most pressure.

·       1 in 3 say getting funding is significantly more difficult

·       52% say client budgets are decreasing

·       Traditional content commissioners are increasing in-house content production

Most challenging of all is was ‘proving value when the production of cheap online videos is on the rise’. Another commented that ‘Clients expect TV quality for an online budget.’

2 in 3 respondents re-use content – but it’s not easy!

At least half of respondents had issues with reformatting or rights management, but the problem most people had was simply finding the content they wanted in the first place.

‘There’s more content than ever before,’ says Preferred Media Marketing Manager Bridget Holland, ‘which means organising and filing is vital. Yet a third of respondents have no processes to manage their content. Responsibility is unclear too. 39% said everyone’s responsible – but then who actually does the work?’

The cost of poor content management is shockingly high

The survey found that a stunning 12.3% of respondents have lost content completely.

But Holland says that’s only the tip of the iceberg.

‘Even if you don’t lose any files, looking after media content is a huge time-suck. We asked people how much time they spent filing and looking for content – the average came out as 25 days a year! Imagine if you could free that time up to complete another project or two.’

For further insights see preferredmedia.com.au/moving-images-2018/

###

Preferred Media manages content assets for Australia’s top brands, agencies, production companies and broadcast networks. We look after nearly 20 million assets in our physical and digital archives, supported by a secure online platform and an expert team. For this report, we surveyed people in all areas of media, from advertisers and agencies to TV, film producers and broadcasters

For more information visit preferredmedia.com.au.