Core Values are the Strength of a Start-Up Hairdressing Business

According to Statista Australia In 2017, there were 54,400 hairdressers in Australia, and this number is forecasted to reach 58,200 by 2022, says Mariesa. So what does this mean for Hairdressers? Mariesa, a career hair technician, says it is all about core values.

“So many people start out in the hairdressing industry because they like hair or people and look to start serving people and styling in a salon, but they don’t often consider the core values and how this is the foundation of any good business,” says Mariesa

What advice has the Geelong local got for aspiring business owners?

“Ask yourself the question- what do you value and how can you offer quality and value to your patrons. What do you stand for? For example, in our salon, we supporting Australia made hair products that promote organic ingredients and wild harvesting. I am passionate about sustainability, so we have introduced a recycling station for customer’s De Lorenzo product bottles.”

Valuing your guests with kindness, consistency and updating your training, so guests know when they visit they have access to the most current techniques and hair technician styles is another way to be outstanding says Mariesa.

“Be prepared for growth! Your business needs to be scaleable. What happens when things go well? The moment you cannot keep up, you can potentially lose flexibility and customer service can wane. This is avoidable by having a plan in place for increased business” says the Geelong hairdresser.

Know your strengths and weaknesses is another important aspect, she says. “Do you procrastinate? Maybe you are afraid of success or failure? Whatever it is invest in a reputable person to help you educate your way out of habits that might be holding you back.”

When you identify your strength and those core values- show people they exist in your everyday language, habits and social media. Show the world who you are and what you stand for with those core values, and your business will shine!