Shaking up the INKdustry: The Brother printer that eliminates the need to replace cartridges for up to a year
Announcement posted by Gap Marketing and Management 18 Oct 2018
Brother Revolutionises Tank Printer Category with New All-In-One Inkjet System
• First year of ink provided in-box – hassle free, no ink replacement required1
• New Page Gauge - monitors actual ink usage and displays estimated remaining page counts2
Sydney, Australia – 15 October, 2018: Have the best of both worlds by changing the way you ink, with a printer that maximises ink, minimises costs, and comes with all the bells and whistles of an all-in-one multi-function inkjet printer. Featuring a revolutionary new ink system that provides up to one year of ink in-box1, Brother’s new line of INKvestment Tanks Inkjet Printers combine the efficiency of high volume tanks with the ease of ink cartridges for exceptional savings.
Brother has carved itself a new niche in the inkjet printer market, by introducing a category that fuses the cost-effective features of an internal ink storage tank with the best capabilities offered by multi-function printers. Up until now, printers in the inkjet market skewed towards one or the other. As is true Brother style, there is a large focus being placed on quality and reliability, by introducing a printer in the ink tank market that caters to the needs of home offices and small businesses. This product range successfully delivers an exciting new low-cost, high-value proposition for small/home business printer users, further solidifying Brother’s position in the A4 inkjet printing market.
The first of its kind, the Brother INKvestment Tank MFC-J1300DW and DCP-J1100DW compact all-in-one printers’ re-engineered internal ink storage tank significantly increases the amount of ink held by the printer. By swapping out the traditional cartridge and hosting the ink directly inside the device, this new inkjet system provides the power of a tank, while still maintaining the familiarity of a cartridge, delivering up to one year of ink in-box1. This not only minimises the need to change the cartridge frequently, it also eradicates the mess of refilling an ink tank, and maximises savings on ink in the long term.
“We engineered the Brother INKvestment Tank to help solve two major printing challenges – unexpectedly running out of ink and having to replace ink soon after purchasing a printer,” said Stefanie Dixon, Marketing Manager SMB, Brother Australia. “By providing up to 1 year of ink in-box1 without the need to replace cartridges, the new all-in-ones help entrepreneurs and home office users alike focus on all the other important things happening in their year.”
“People don’t dislike ink; they dislike having to change expensive ink cartridges frequently and without warning,” said Paul Saussey, General Manager Sales (Retail), Brother Australia. “When engineering the new INKvestment Tank models, we wanted to change the way you ink. We aspired to keep the benefits of a cartridge – simplicity, cleanliness and familiarity to ensure the best user experience, but combine it with the power of Brother tank technology to provide users visibility of their remaining ink supply and save them money with the most economical print solution in its class.”
Brother INKvestment Tanks deliver incredible capabilities to help streamline workflows and flexible output options, handling a wide variety of projects. Users can print wirelessly from desktops, laptops, smartphones and tablets4, and with no network setup needed for NFC9 one "touch to connect" mobile device printing and scanning5, the process is seamless. In addition to this, scanning and sharing documents is easy, whether it’s through Brother’s iPrint&Scan app, Mopria Print Service, print-from and scan-to popular cloud apps including Google Drive™, Dropbox, Box, OneDrive or more6 directly from the machine.
The Brother Intelligent Page Gauge2 also makes running out of ink mid-work flow a thing of the past. This exclusive and first-of-its-kind smart technology monitors actual ink usage and displays estimated remaining page counts on an intuitive and easy to use 6.8cm colour touchscreen. When it’s time to replace the ink, the super high-yield (up to 3,000 pages in black and 1,500 pages in colour3) easy-to-insert INKvestment Tank Inks are quick, clean, and extremely cost efficient, making this range the most economical in its class.
This range is built with the user in mind, made from robust and hardwearing materials. Each device is supported by outstanding service, as Brother's award winning7 reliability allows users to deliver uncompromised performance at all times. With free local support for the lifetime of the product, Brother is always at your side.
Product overview:
| MFC-J1300DW Available: 22 October, 2018 RRP: $329 Ink Replacement by CMYK: $41 Exclusively available from Officeworks  For more information, visit here. | •Up to 1 year of ink supplied in-box1 •Print, copy, scan, fax •Print up to 12PPM8 •Wireless, Ethernet & USB connectivity •150-sheet adjustable paper tray capacity •20 sheet Automatic Document Feeder (ADF) •NFC "touch to connect" print & scan2 •Mobile device printing and scanning3 •6.8cm colour touchscreen •Automatic 2-sided (duplex) printing •Replacement INKvestment Tank Cartridge: LC3333 |
| DCP-J1100DW Available: 22 October, 2018 RRP: $294 Ink Replacement by CMYK: $41 Exclusively available from Officeworks  For more information, visit here. | •Up to 1 year of ink supplied in-box1 •Print, copy, scan •Print up to 12PPM8 •Wireless & USB connectivity •150-sheet adjustable paper tray capacity •20 sheet Automatic Document Feeder (ADF) •Mobile device printing and scanning3 •6.8cm colour touchscreen •Automatic 2-sided (duplex) printing •Replacement INKvestment Tank Cartridge: LC3333 |
All prices are inclusive of the prevailing taxes.
Availability, Warranty and Support
Vendor: Brother International (Aust) Pty Ltd
Warranty: 1 year return to base warranty
Website: www.brother.com.au
Available: From Officeworks starting October 22
Disclaimers:
1 Based on average monthly print volumes of approximately 150 pages at 60% black pages / 40% colour pages in accordance with ISO/IEC 24711 using 4 cartridges provided in-box
2 Page Gauge is an estimate for informational purposes only
3 Approximate page yields in accordance with ISO 24711
4 Requires connection to a wireless network
5 The mobile device must have NFC capability and run Android OS 4.4 or later
6 Requires an Internet connection and an account with desired service
7 Brother is the winner of PC Mag Readers’ Choice Award for 10 years in a row and Business Choice Award for 6 years in a row as at October, 2018
8 ISO print speed based on ISO/IEC 24734 (after first set of ISO test pages)
9 Available in the MFC-J1300DW only
About Brother International (Aust) Pty Ltd
In operation for more than a century, Brother is a global manufacturer of laser printers, laser and inkjet
Multi-Function Centres, label printers, scanners and mobile products and is recognised for its range of technology-driven machinery used within businesses worldwide.
With corporate printing solutions at the forefront of its services, Brother boasts customer satisfaction across small, medium, and large businesses. Its printers have been recognised with 6 consecutive wins for the coveted PC Magazine, Business Choice Award, and 10 consecutive wins of Readers’ Choice Awards. The organisation takes pride in its consistent efforts towards promoting environmental conservation and cost minimisation, particularly through providing solutions that encourage efficiency in the workplace.
Brother International Australia is a wholly owned subsidiary of Brother Industries, which was founded in 1908 in Japan. Brother Australia was established in 1977, with a head office located in Sydney and state offices nationally throughout Australia.
About Brother Earth:
Brother always takes responsibility, acts respectfully and tries to make a positive difference. Brother Earth is Brother’s attitude and commitment to play a part in building a society with sustainable development. Help the environment now by giving a click at http://www.brotherearth.com. Brother will contribute to a variety of global environmental protection activities on your behalf. The number of clicks each project receives will determine proportionately how the funds will be allocated.