Fair Go Finance appoint Bonfire for Digital Marketing transformation

Australian small loans provider, Fair Go Finance, have selected digital agency Bonfire to transform their search marketing strategy to improve their brand equity and success online.  

Based in Perth, Fair Go Finance have provided a wide range of competitive short-term loans - including car and debt consolidation loans - since 2008. 

Following the company's recent acquisition of Capfin Money, Arno Dolz, Marketing Manager for Fair Go Finance, conducted a review of existing suppliers to best support the business to achieve their goal of becoming one of the nation's top personal loan providers. This review resulted  In Fair Go Finance appointing Bonfire, consolidating four suppliers into on, to strengthen their digital marketing.  

This partnership entails Bonfire executing a robust organic and paid search plan to help Fair Go Finance gain market share via Google, and establish their brand as a leading online personal loans company.  

Fair Go Finance's Marketing Manager Arnold Dölz said Bonfire's expertise in search marketing and data-driven approach resonated with their business objectives. "Bonfire’s significant experience, local knowledge of the Australian market and forward-thinking approach was a standout when looking for an agency partner to drive the success of our Online Search campaigns."  

"We operate in a competitive vertical, but have full confidence that Bonfire will assist in helping our business achieve the goals and objectives that we have set for these channels." 

"Working with one of Australia’s leading Specialist Search Agencies is an exciting prospect and we look forward to seeing the results that they deliver," said Mr Dölz. 

Bonfire's CEO and Director Clay Cook said the agency was excited to help Fair Go Finance realise their full potential. 

"Our team can't wait to get started and help transform the return on investment of their digital marketing activities," said Mr Cook.

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