Find Brand- Appropriate Ambassadors from Promo People

Event and promotional staffing company Promo People says good staffing is the key to marketing lifestyle brands. They say lifestyle brands sell an experience. They compete not only with direct, industry rivals, but also with unrelated brands that sell alternative experiences to consumers.

Companies looking for event staff, product sampling, activation support, promo staff, brand ambassadors, hostesses or mascots Promo People represents reliable, professional selection of hand-picked talent from across Australia.

In experiential marketing, inter-industry competition, both in the streets and at promotional events, is clear. The marketing campaign, and staff, must compete with each participating brand, regardless of industry, for the attention of event goers and passersby.

Event staff for lifestyle brands must captivate consumers not only by successfully demonstrating the product the brand sells, but also by demonstrating how the experience the brand sells is better than others. Experiential marketing campaigns, run by professional and brand-appropriate staff, are key to successfully promoting a lifestyle brand.

Competence with your product, professionalism, and good grooming are the basic tenants of event staffing, but lifestyle brands add a layer of complexity on top of that. Good event staffers are actually brand ambassadors that embody the ideal lifestyle your product represents.

At a product launch, event, or promotion, brand ambassadors represent the brand’s appearance, demeanour, values and ethics to potential customers. Successful brand ambassadors embody a positive image of the brand, consistent with the strengths of the company and product. Promo People says the primary benefit of hiring promotional staff through them is that the staff are screened. They are professional and experienced.

Promo People staff are energetic, personable, and interesting brand ambassadors, rather than the conventional two-dimensional celebrity type. Experience is all about adding dimension to the product and their staff authentically embody the experience the brand sells.

With lifestyle branding, the product itself is almost irrelevant to the marketing strategy (brands are, after all, competing for customers across multiple industries). A staff made up of living, breathing people who are authentic role models for the lifestyle is, then, the campaign’s greatest asset for both intra-industry and inter-industry competition.

For more information on event staff Sydney, promotional models Australia, exhibition staff,  brand ambassador and more, visit https://www.promopeople.com.au/

Promo People can be contacted on 03 9939 0966