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Lamb-asting the baby killers

Announcement posted by People for the Ethical Treatment of Animals (PETA) Australia 22 Oct 2018

Dear Editor,
 
Much heat and very little light has been generated by the public brawl between a marketing group and a political party over the use of the non-word "lambassador". This is an argument concerning who gets to boast about killing baby animals.
 
Despite clear evidence of intelligence and depth of feeling in sheep, the meat industry continues to abuse them in ways that would warrant cruelty-to-animals charges if dogs or cats were the victims. More than 20 million lambs are slaughtered for their flesh each year in Australia. These defenceless animals are crammed onto trucks and transported for up to 48 hours with no access to food or water. A study published by the CSIRO found that up to 50 per cent of lambs suffer from dehydration by the time they arrive at the abattoir. Their final moments are spent surrounded by the smells of blood and faeces and the screams of their companions.
 
Why would anyone want to boast about that?
 
Des Bellamy
Special Projects Coordinator
PETA Australia
PO Box 2352
Byron Bay NSW 2481
0411 577 416
desmondb@peta.org.au