Aussie web app Hassl chosen to exhibit at Web Summit in Lisbon

Work collaboration app Hassl has been selected to be part of Web Summit’s Alpha Program in Lisbon, Portugal. The intensive program is now in it’s 8th year, spotlighting early stage startups engineering the future, with previous successful alpha alumni including Uber and Atlassian.

Taking on the likes of Trello and Asana, Hassl is looking to reinvent the way businesses collaborate. Hassl launched at TEDx Melbourne 8-weeks ago, gaining over 2,500 beta users from 14 countries. The tool was born out of frustration by the founders of digital agency Your Creative. With the belief there was a better design solution to managing teams and projects, they spent 2 years building and perfecting the web app in private alpha out of their Brunswick studio.

It’s been a busy 4-weeks for Hassl who were the only APAC start-up chosen to exhibit at Forbes U30 Summit in Boston last month. The team from Melbourne, Australia were chosen from a pool of 3,000 applicants to launch the SaaS product at the summit.

Speaking of Forbes, Co-Founder Mitch Furlong says “The reaction has been amazing. We’ve found teams just like ours around the globe - fed up of clunky user experiences and endless integrations - in a diverse range of industries. At Forbes we introduced 300 new teams to Hassl with organisations ranging from sizes 2 to 1,000. They’re not just from the USA, we’ve got new users from Africa, India, UK and South America. The aim is to teams of Hasslers on every continent by January.”

It is the team’s philosophy ‘Question Everything’ that has caught the attention of teams around the world after they launched a ‘Cards Against Humanity’-like card game prompting teams to answer hard-hitting questions to better their workplace culture. Co-founder Lauren Crystal says ‘We’re a company based on an ideal - that work can be designed better. Our team of designers and engineers have spent the last two years questioning our own work habits to create a stress-less business. Our card game gets both businesses and individuals thinking about how they really want to work.”

Hassl is currently in beta until February 2019, offering forever-free standard accounts to all registrants. A iOS/Android app will launch at Web Summit in Lisbon next month.