“Australia you’re having a Youthquake”

Sydney. 24 October 2018. 

Futurologist Rocky Scopelliti is today releasing a new book Youthquake 4.0 - A Whole Generation and The New Industrial Revolution, one-part enlightenment, one-part prescription, and one-part prophecy for anyone who is feeling the impact of digital technology and the generation born in the early 1980s. 

Published globally by Marshall Cavendish, the world-first book deconstructs contemporary global issues, super-charged by the impact of changing demographic influence and the 4^thIndustrial Revolution.

“Australia you’re having a Youthquake” 

Scopelliti explains that in this age of accelerated change, Millennials (18 – 34 years) have become the largest demographic group on the planet. Their influence as consumers, employees, investors and policy makers will only increase from this point on.

Youthquake 4.0 is a fascinating investigation of how Millennials are being affected by the 4th Industrial Revolution, how they're adapting to thrive within it and how companies can do the same.

“In Australia, Millennials are on the cusp of becoming the most economically valuable demographic. Their views matter politically, socially, economically and technologically,” said Scopelliti.

But the environment this generation is growing up within, known as the 4th Industrial Revolution, can be overwhelming.

It is characterised by emerging technology breakthroughs, which have potentially highly disruptive effects in the areas of artificial intelligence, advanced robotics, the Internet of Things (IoT), autonomous vehicles, 3D printing, biotechnology, nanotechnology, materials science, energy storage, blockchain and quantum computing.

“The force de majeure of the Millennial generation is a quarter-life crisis combined with emerging technologies of the 4th Industrial Revolution. In Youthquake 4.0, I investigate demographic challenges including life expectancy and diversity, as well as the economic, technological and workplace issues of the Millennial generation," said Scopelliti.

At an enterprise level, Youthquake 4.0 addresses the erosion of trust globally in our institutions and the tussle between privacy and security in the digital world. The book describes what Scopelliti calls ‘enterprise juvenescence’ and explores why digital strategies fail, as well as how these must be addressed in order to compete and remain relevant in the 4th Industrial Revolution. 

With optimism, Scopelliti proposes that to keep pace with a world of accelerated change, we must learn to adapt just as quickly, again and again.

“Transformation is not a one-time event, nor an end state. Those who understand the principle of adaptation, leverage their capacity to learn, evolve and thrive in a continuous state of youthfulness. Even corporates and institutions must embrace this juvenescence if they want to survive, remain relevant and achieve exponential growth.” said Scopelliti

Scopelliti’s expertise and pioneering research into the confluence of demographic change with emerging digital technology has influenced the way we think about our social, cultural, economic and technological future. More than 150 boards and leadership teams – including Fortune 100 companies – seek his strategic advice annually.

For more information see: www.Youthquake4.com