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Off Market Sales = Quicker & Record-Breaking

Announcement posted by 360PR 31 Oct 2018

Off-Market Sales = Shorter days on market & record prices
By Tolga Ozer – Principal of Boutique Property Agents
www.boutiquepropertyagents.com

With over 10 years in the Real Estate industry, we have seen the trend in off-market sales significantly evolve in Australia. In a very competitive market, achieving record sales off-market can be very challenging – but it can also be the best option for many people buying and selling real estate. In the current marketplace, now more than ever we are seeing the benefits in selling off-market – with the vendor, agent and buyer all reaping the benefits.

Selling a property off-market benefits all parties involved. Our recent off-market sales have not only sold for building records but interestingly have also been our shortest days on market. When an agent is equipped with the right relationships and a database of pre-qualified buyers, vendors can get the best price in the quickest time without the stress of preparing their homes for endless open inspections, buyers can limit their Saturday property run around and agents can close the deal and settlement in a timely and cost-effective manner.

Being a great real estate agent is more than just selling a property – it is about understanding the market, learning the value of the properties, really knowing your buyers and ensuring they are pre-qualified. Off-market sales are where savvy homebuyers and investors avoid the downsides of buying at auction – but how to achieve these off-market sales can be challenging.

Here are my 10 ultimate tips on how we achieve record sales off-market:
  1. Understanding your buyer’s financial situation – If you find a property they may be interested in, first ask yourself, are they financially ready?
  2. Communication is key – Call and check in with potential sellers, rather than email. We have noticed a phone call will go a lot further in terms of getting the information you need and making both parties feel cared for.
  3. Offer to assess the property for free – If the property is off-market, offer to evaluate it free of charge. This will demonstrate you care and understand what your buyers are looking for.
  4. Offer a rental lead – Calling your client with a rental lead will help them to truly know the value of the property and allow them to reassess their situation.
  5. Reverse marketing – Rather than waiting for properties to arise, go out and contact potential sellers.
  6. One-on-one appointments – Direct communication with a client allows us to get better results out of people. They’re in a more relaxing environment and feel comfortable with open communication.
  7. Give your client time to relax – Being in a relaxed mode and environment, buyers are much more likely to come back with an offer they are comfortable with.
  8. Make an offer early – In reality it is important to explain to buyers, if you are first or the only person through, make an offer because you’re in a good position too. Don’t miss out!
  9. Understanding the value of the property – As an area specialist, it is important to understand the true value of the property so you can best demonstrate its value to potential buyers.
  10. Know the area – Selling the lifestyle is more important than selling the property - know the transport, shopping and parks. Understanding exactly what the buyer is after in this regard will help you achieve the best results.
About Tolga Ozer:

There are very few people who can truly call themselves an area expert, but when it comes to Tolga and Hyde Park there is no other way to describe him. Literally working and living in and around the city precinct over the past 10 years has given him an insider's knowledge to each and every residence in the area.
 
As the precinct has evolved from being a business district to a residential hub for those looking for the convenience of city living, so too have the strategies and tactics Tolga employs to deliver best-in-class results.
 
Known for going above and beyond for each and every client, it's his personalised, efficient and results driven approach that sets him apart from the rest. He also has experience working across all divisions of the industry including property management, marketing and investment. This enables him to provide his clients with a holistic approach to their purchase of sale of their most valuable investment.