Transparent Dog Food

Transparent Dog Food

November 19, 2018

In an Australian first, Scratch Pet Food is revealing the exact percentages of all main ingredients in its food. Scratch believes that this is the level of transparency required to re-build trust with pet parents and urges other brands to follow.

The recent Senate inquiry into pet food has highlighted the murkiness of the industry and the inadequate information currently disclosed on pet food packaging. Over 100,000 people signed petitions to demand the government improve pet food regulation. The Senate handed down 7 recommendations, including improving ingredient labelling.

 “The current level of disclosure was made for a time when dogs lived in a kennel in the backyard, not for fur-babies that share our beds” says Scratch Co-Founder Doug Spiegelhauer.

Pet Parents are now demanding more information so they can make informed decisions about what food to feed their fur-babies.

Traditional dog food from the major players is mostly cheap grains or carbs like potato and tapioca rather than high-quality protein - so they have been happy not to declare ingredient percentages. Many customers would be shocked if they knew the truth.

Mike Halligan says, “more information is needed to help pet parents understand what is truly healthy and without transparency, it is all guesswork.”

Scratch is Australian owned and made and only available online. This allows the normally large retail mark up to instead be spent on better quality ingredients and convenient home delivery. Scratch is shipping now for lucky dogs in Melbourne, Sydney & Adelaide at www.scratchpetfood.com.au

 

End Release

Founders Bio’s

Doug Spiegelhauer

Doug brings a wealth of experience from 7 years in industry roles as Production Manager and Operations Manager at one of Australia’s largest pet ingredient and treat manufacturers. He has deep industry knowledge and years of experience in new product development for major brands and retailers. Pet parent to Snoop the beagle.

Mike Halligan

Named an ‘eCommerce 2017 Rising Star’ by Internet Retailing magazine, Mike swapped a career in fashion for dog food. Growing up with Border Collies and Cocker Spaniels, he saw an opportunity to use the internet to give pet parents trust and better value. Mike is fanatical about bringing out the passion we have for our dogs in an amazing online experience and using business for good.

 

Imagery

 

High-res imagery of cute dogs and Scratch packaging is available

Contact Info

Website: www.ScratchPetFood.com.au

Email: doug@ScratchPetFood.com.au

Facebook: http://www.facebook.com/WorldOfScratch

Instagram: @WorldOfScratch

Scratch is

·       Australian owned & made

·       Grain Free Kangaroo food for Dogs

·       28% Protein, 15% Fat

·       Complete and Balanced to AAFCO standards for all ages (except large & giant breeds while puppies)

·       Contributing 1% of all revenue to environmental causes as a member of ‘1% For the Planet’