Fashion Entrepreneurs Launch New Womens Workwear Collection, Setting Unlikely Trend

FASHION trends are persistent, and often inexplicable, which is why this Aussie duo has decided to ‘flick the fad’ and encourage women to wear what makes them feel comfortable and confident.

Entrepreneurs and designers Karen Platt and Hayley Clarke have just launched their very first collection of simple and natural workwear through their environmentally friendly fashion label One P.

After months of research, the duo found women had very limited options for buying work clothes made from Australian natural fibres.

“We found that women were being asked to pay upwards of $200 to $450 for a pair of synthetic pants which is crazy,” says co-founder of One P, Karen Platt.

Designed and manufactured in Australia, the new label is championing the idea of a minimalistic wardrobe – one that debunks trends and delivers timeless pieces to time-poor women.

“We interviewed loads of women and found they were spending too much time figuring out what to wear to work,” says Ms Platt. “These conversations also confirmed our research, showing women spend on average 15 minutes a day deciding what to wear.”

“Why are women expected to have loads of different clothes and never wear the same thing twice, while men can get away with rocking the same white shirt and suit to work every day?” says Ms Platt

The new collection aims to stand up against fast fashion by designing classic, timeless clothes that never go out of style; in fabrics proven to last in the adventure industry.

Following trends is a thing of the past said Ms Platt “The bottom line is, our garments do not follow or align with traditional trends.  Or, you could say, the One P trend is to eliminate the idea of trends in favour of giving back 15 minutes each day.

“Because of this, One P is turning its back on trends and instead creating beautiful, timeless garments that mashup classic and contemporary styles.”

The new collection is designed to meet the needs of all work environments from casual office wear to more corporate attire.

It boasts work pants, tops, skirts and dresses that are easily mixed and matched, taking the thinking out of dressing in the morning.

“To achieve this, we needed a colour pallet that was cohesive and a set of pieces that paired well together,” says co-founder Hayley Clarke.

“We also created a mix and match function on the website to save our customers time when choosing their own colour and style combination.”

All of the designs are socially, ethically and environmentally responsible and made with natural fabrics including fully traceable and transparent wool. 

“We wanted to ensure customers could purchase good quality natural fibres at an affordable price,” says Clarke.

“As a designer, I will only work with natural fibres that are easy to care for. Natural fibres are easier to wear, last longer, breath better and are far more sustainable on the environment.” 

The garments are also said to outperform synthetic clothing alternatives on both comfort and longevity and are made with machine washable materials which can be easily cared for in the home.

The new collection is available at www.onepdesign.com.au 

The One P founders are also behind the Measured for Change campaign – an initiative that is set to create new sizing measurements for Australian women.  

“Every woman in Australia has probably noticed the obvious variance between clothing sizes,” says Ms Platt.  “You might be a size eight in Cue but a size 10 in Target – it is frustrating and annoying and we want to tackle this issue by collating the necessary data to establish standardised sizing regulations in Australia.”

So far, the campaign has collected the measurements of more than 630 women and shone a light on ‘vanity sizing’ and the inconsistencies in sizing across labels. 

The campaign, run in collaboration with the Whitehouse Institute of Design and Fourt2Consulting,  aims to measure 2000 unique bodies and ultimately fine-tune sizing while highlighting the natural changes in a woman’s body as she ages.  

One P will also donate $1 per order to one of their charity partners including the Gidget Foundation who support the emotional wellbeing of expectant and new parents and the Cowboys Community Foundation who seek to give the most disadvantaged young women in the country the opportunity to succeed in life.

To read about the insights from the Measured for Change campaign, or for more information on the collection visit www.onepdesign.com.au

ENDS

Media Contact 

Amanda Williams

Yellowpanda 

0414 605 850

amanda@yellowpanda.com.au