Parsable Appoints Former Walmart Executive as Head of Latin American Market

Parsable, the Connected Worker Platform company, today announced that it has appointed Jaime Urquidi to head its Latin American operations. Urquidi is a seasoned global supply chain leader who was previously head of logistics quality and systems for Walmart Mexico, and also held operational leadership positions at Coca-Cola, Procter & Gamble and Unilever.

Following its recent $45 million Series C investment – one of the largest investment rounds to date for Industry 4.0-based digital transformation – Parsable is continuing its fast-paced growth trajectory with its expansion into Latin America. Digital transformation and the rise of Industry 4.0 have driven increasing international interest in the Connected Worker space, with companies strategizing on the most effective ways for their workers to leverage new technologies in order to collaborate and work more efficiently.

“We’re seeing increasing international demand for Parsable’s Connected Worker platform as digitalization goes truly global, and as companies recognize that they must empower their frontlines or risk having an obsolete workforce and an enormous data gap in their operations," said Lawrence Whittle, Parsable CEO. "Regional leaders are starting to embrace the next wave of competitive advantage, and Jaime Urquidi is such a leader. We are delighted that he is joining us to help even more of the market accelerate their digital transformation and Industry 4.0 strategies."

With more than 20 years of experience in helping organizations implement large-scale changes through lean manufacturing, Urquidi will be tasked with expanding ready-access to Parsable expertise and solutions, and building a team to help a growing list of prospects and customers in the region to quick-start their digital transformation efforts.

“In my role leading factories and supply chains over the last two decades, I saw firsthand how even the biggest companies in the world struggle with digital,” said Urquidi. “Vendors offered us sensors and automation solutions, but we were presented with very little usable technology for the frontline workers that would help us improve our operations. To say the space was underserved is an understatement. Parsable makes digital transformation an achievable near-term goal for my colleagues in the industry. I’m excited to get to work helping them rethink just how fast they can make digital transformation a reality.”

About Parsable

Parsable (www.parsable.com) helps the world’s largest industrial firms get jobs done right – every time. Parsable provides a Connected Worker platform so employees can collaboratively execute their work using paperless, modern, and digital work instructions on modern mobile devices. In addition to measuring every step and action, employees can raise issues and provide feedback so that every process is quickly analyzed and improved. With Parsable, teams of Connected Workers know what they need to do and how to do it.

Parsable’s customers include Corteva, Green Chef, Procter & Gamble, Schlumberger, Scientific Drilling, Shell, Silgan, Zume, and other category leaders in energy, industrial manufacturing, and consumer packaged goods. Founded by veterans of Accenture, Google, Microsoft, SAP, Oracle, and YouTube, Parsable is headquartered in San Francisco with offices in Austin, New York, Vancouver, Canada, and Dublin, Ireland.

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