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Neto Launches Amazon Product Registration Solution to Fast-Track Retailers onto Amazon Australia

Announcement posted by Neto 12 Dec 2018

12 months after launch, poll reveals nearly 60 percent of Aussie retailers to sell on Amazon Australia

BRISBANE, 12 December, 2018 – Australia’s leading retail management platform, Neto, today announced the launch of its fast-track Amazon Product Registration Solution enabling small and medium-sized retailers to start selling products on Amazon Australia in less than 15 minutes[i].

 

Neto’s Amazon Product Registration solution, available today, enables true ‘set and forget’ retailing. After creating an account with Amazon Australia, retailers can now bulk select and list entire product categories with a few clicks. Since its release in beta two weeks ago, growth in Amazon product listings by Neto retailers has increased by 78 percent. 

 

Amazon Australia is the country’s fastest growing marketplace, surpassing 5000 sellers in 42 days of launch, 10,000 sellers by March, and in a recent Amazon statement announcing Australian shipping will resume from Amazon in US, the company revealed there are currently over 80 million products available on amazon.com.au.

 

Ryan Murtagh, founder and CEO of Neto said, according to a recent poll, approximately 60 percent[ii] of Neto’s retailer customers have advised they are already selling on Amazon Australia or intend to establish an Amazon store in the near future.

 

“It’s 12 months since Amazon launched in Australia and the marketplace is clearly making its mark,” said Murtagh. “We keep an active pulse on the needs of our customers and a recent poll we conducted revealed that nearly two in every three Neto retailers are already selling on, or intend to start selling on, Amazon Australia. 

 

“Of the one in three retailers who will not sell on Amazon, a recurring reason stated was that the process is too complex,” said Murtagh.

 

Prior to Neto’s Amazon Product Registration solution, to establish an Amazon store, retailers were required to upload products one-by-one. The result was a significant investment in time and resources for a singular product uploading process. For bulk uploads, it involved cross referencing and matching each individual product with the relevant fields in Amazon's customised spreadsheet templates which can contain up to 195 columns.

 

“Neto’s Amazon Product Registration solution takes care of all the heavy-lifting and slashes the time it takes retailers to get on Amazon and start selling,” said Murtagh. “It’s true ‘set and forget’ retailing for busy Australian retailers who want to reap the benefits of selling on Australia’s fastest-growing marketplace this holiday season.”

 

With Neto’s Amazon Product Registration solution, product changes are automatically synced between Amazon and a Neto store meaning retailers no longer need to use spreadsheets and can speed up product listings. The simplicity and efficiency of the tool allows retailers to get ahead of the competition and beat them to the important ‘Amazon Buy Box’ this Christmas.

 

“Retailers are inherently time-poor, and this is never more evident than over the holiday trading period,” said Murtagh. “Our Amazon Product Registration solution means retailers busy retailers can be up and selling on Amazon Australia in literally minutes. It’s a true game-changer.”

 

Earlier this month Neto released its 2018 State of Ecommerce Report revealing selling through online marketplaces, such as Amazon, has become a core part of many retailers’ strategies and a tool to build brand exposure and reach new customers. Neto’s transactional data showed that one third (33%) of total online sales value comes through marketplaces like Amazon, eBay and Catch.

 

Neto is Australian-founded and -owned and is currently used in 21 countries around the world.

 

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About Neto

Australian-founded and owned, Neto is the only retail and wholesale management platform that provides a complete solution for eCommerce, POS, inventory and fulfilment for small-medium sized retailers. Many of Neto’s customers were amongst the first Australian retailers to sell on Amazon when it launched in December 2017. Today Neto counts thousands of online retail merchants as its customers who have generated billions in sales online.



[i] Internal testing by Neto across multiple stores resulted in an average of 10-15 minutes to map a category and set-up field mapping

[ii] Neto polled 244 of its retailer customers in November 2018 about selling intentions on Amazon Australia. https://docs.google.com/presentation/d/1yIkygH4-jO7obi-vWlxnYj1kmU8FzBZkNdTXhhozpA8/edit?usp=sharing .