Maximising the Value of your Customer Database Training
Announcement posted by MIP 08 Aug 2001
Specialist data warehousing specialist, MIP, is holding a two day Data Mining training course in Sydney on 25th and 26th September which will help people effectively profile their customer base and develop highly focused and accurate campaigns, minimising campaign cost and significantly increasing response rates.
The hands-on course uses a number of leading data mining and visualisation tools to demonstrate how to use their information databases to look at customer profitability, churn, retention, fraud detection and credit risk management as well as cross-selling and up-selling issues.
Developed by MIPs senior data mining practitioners, the Data Mining for Business Application course covers the concepts of data mining, formulation of business problems to be solved, data extraction, selection and pre-processing, modeling techniques, model building, interpretation and analysis of data mining results, and model deployment.
The cost is $1895 per person.
For further information about this and future courses, please call Audrey Mrazek on 02 9955 0268.
About MIP
In any competitive environment, information is power. But the accessing and amassing of data simply provides raw information - without answers. The real worth of information is not measured by the amount of data but by the intelligent analysis of it.
At MIP we believe the value - the power - of information is in its application.
Since 1993 MIP has devoted ever-increasing R&D resources to creating strategic information management systems. Our philosophy has been and continues to be simple: To provide companies with better, faster, more accurate and more comprehensive ways to extract, distill and act on the information they need to succeed. We call it providing user-friendly solutions to complex business challenges.
This has made MIP one of the leading global providers of analytical software. As the globe shrinks and financial markets expand into new horizons, MIP is always looking a step ahead. The concepts and innovations of our experts today are your competitive advantages in business tomorrow.
MIP: The Data Warehouse and Data Mining specialists
The hands-on course uses a number of leading data mining and visualisation tools to demonstrate how to use their information databases to look at customer profitability, churn, retention, fraud detection and credit risk management as well as cross-selling and up-selling issues.
Developed by MIPs senior data mining practitioners, the Data Mining for Business Application course covers the concepts of data mining, formulation of business problems to be solved, data extraction, selection and pre-processing, modeling techniques, model building, interpretation and analysis of data mining results, and model deployment.
The cost is $1895 per person.
For further information about this and future courses, please call Audrey Mrazek on 02 9955 0268.
About MIP
In any competitive environment, information is power. But the accessing and amassing of data simply provides raw information - without answers. The real worth of information is not measured by the amount of data but by the intelligent analysis of it.
At MIP we believe the value - the power - of information is in its application.
Since 1993 MIP has devoted ever-increasing R&D resources to creating strategic information management systems. Our philosophy has been and continues to be simple: To provide companies with better, faster, more accurate and more comprehensive ways to extract, distill and act on the information they need to succeed. We call it providing user-friendly solutions to complex business challenges.
This has made MIP one of the leading global providers of analytical software. As the globe shrinks and financial markets expand into new horizons, MIP is always looking a step ahead. The concepts and innovations of our experts today are your competitive advantages in business tomorrow.
MIP: The Data Warehouse and Data Mining specialists