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Catchi appoints Vinicius Tsugi as their Senior Digital Analyst

Announcement posted by Catchi 14 Jan 2019

Today Catchi announced the appointment of the highly experienced Digital Analyst Expert, Vinicius Tsugi who joins them from Brazil

Vinicius’ appointment flows from a perfect fit with the highly specialised team at Catchi and the large aspirations of this company to cement their data driven approach. He has an extensive digital analytics consulting and training experience, having assisted companies to achieve their goals through data-driven decision making across multiple verticals (Education, Consumer Goods, Finance, Insurance, Retail, Auto).

Before moving to New Zealand in 2018 and heading up the analytics team at Catchi, Vinicius was the co-Founder and Director of Lúcida (now Zoly), one of Brazil’s leading digital analytics agencies and also a Google Marketing Platform Partner. Vinicius has led over 400 Digital Analytics and BI projects, developing the company into one of the most respected Digital Analytics players in Brazil. Vinicius was also a Google Partners Academy Trainer and trained over 1,000 Brazilian professionals in Digital Analytics fundamentals and advanced topics.

His unique experience will help clients understand their data better, ensure their tracking is set correctly and to its full potential and that it is interpreted the right way, leading to advanced insights and opportunities for action. One of Vinicius’ specialities is said to be combining his ability to dive deep into the Analytics of a digital channel with his understanding of Optimisation principles to get to crucial insights and recommendations around data integration and optimisation opportunities.

“Our focus has increasingly be on offering optimisation consultancy that is based on solid data and extensive data analytics. The appreciation and demand for a data driven approach from our clients has grown substantially, which is exciting to see and indicates an increasing maturity in their digital approach. This has sparked the desire for us to expand our capacity by bringing in a dedicated, highly experienced data Analyst to work with our clients and help us extend this capacity in the months to come. We are very fortunate to secure Vinicius, who has an incredible track record and brings a unique combination of in depth knowledge and entrepreneurial skills that will enable us to grow our Digital Analytics offering significantly. Acquiring a strong player like Vinicius is a very exciting step in solidifying and growing our market position and enables us to offer even more diversified, data driven programs to our clients”, says CEO Cornelius Boertjens.

Vinicius Tsugi says: “These are very exciting but also challenging times in the digital world, as marketers know that turning an ever-increasing amount of data into actionable insights is a key competitive advantage. My strong background in Digital Analytics is a natural fit with Catchi’s team of Digital Conversion Optimisation experts, and I look forward to improve conversion and revenue for our clients through a more integrated view of the customer journey.“