SMA Hosts PowerUP Welcome Event With Selected Solar Dealers

Sydney, January 22, 2019— SMA Australia invited the first 25 PowerUP dealers across the country to attend the PowerUP Dealer Welcome Event on January 17 and 18 in Sydney. The event included a 2-day workshop covering the benefits and support they will acquire from SMA exclusively as a PowerUP dealer in regards of sales, marketing, technical training and service as well as an evening event. All the 25 PowerUP dealers were granted their SMA PowerUP dealer certificates from SMA during the event.

“The PowerUP program is an important element to enhance our customer focus. By joining the program, Solar Energy Dealers will access special offers, exclusive training and marketing material as well as support in sales and business development directly from SMA. PowerUP provides a platform by which Solar Energy Dealers can differentiate themselves from the competition. Home and business owners can rely on the qualified, trained and experienced PowerUP dealers to provide the most effective solar solutions available from SMA,” said Michael Rutt, Managing Director of SMA Australia. “PowerUP is a global strategy that is being rolled out in a number of international markets. The program may vary slightly due to different market conditions, however the principles of the partnership with the solar installer being at the heart of the program are the same wherever the program is implemented.”

Darren Hoffmann, Sales Director of SMA Australia added: “Although the PowerUP program has just been rolled out within the last few months in Australia, the response from both SMA Authorised Distributors and Installers has been nothing other than positive. The value SMA PowerUP Partners gain in having a structured relationship with the SMA brand is providing a platform for market differentiation and volume growth. SMA PowerUP dealers are selected based upon their business model, market position/approach, technical capability and a number of other key criteria. Most important is the alignment with the SMA brand and the value this represents to dealers and their customers.”

You can find all information on the SMA PowerUP dealer program here: https://www.SMA-PowerUP.com.au/

About SMA
With sales of around €900 million in 2017, the SMA Group is a leading global specialist in photovoltaic inverters, a key component of all PV systems. SMA offers a wide range of products and solutions that make high energy yields possible for residential and commercial PV systems as well as large-scale PV power plants. To efficiently increase PV self-consumption, SMA system technology can easily be combined with different battery technologies. Intelligent energy management solutions, digital energy solutions and comprehensive services and operational management of PV power plants round off SMA’s product range. The company is headquartered in Niestetal, near Kassel, Germany, is represented in 19 countries and has more than 3,000 employees worldwide, including 500 working in Development. SMA’s technology has won multiple awards and is protected by more than 1,200 patents and utility models. Since 2008, the Group’s parent company, SMA Solar Technology AG, has been listed on the Prime Standard of the Frankfurt Stock Exchange (S92) and also in the SDAX index.

Press Contact:
Adele Zhang
Marketing Director, APAC
Tel. +61 29491 4223
Marketing@SMA-Australia.com.au

Disclaimer:
This press release serves only as information and does not constitute an offer or invitation to subscribe for, acquire, hold or sell any securities of SMA Solar Technology AG (the “Company”) or any present or future subsidiary of the Company (together with the Company, the “SMA Group”) nor should it form the basis of, or be relied upon in connection with, any contract to purchase or subscribe for any securities in the Company or any member of the SMA Group or commitment whatsoever.
This press release may contain forward-looking statements. Forward-looking statements are statements that do not describe facts from the past. They also include statements about our assumptions and expectations. These statements are based on plans, estimations and forecasts that the Managing Board of SMA Solar Technology AG (SMA or Company) has available at this time. Forward-looking statements are therefore valid only on the day on which they are made. Forward-looking statements by nature contain risks and elements of uncertainty. Various known and unknown risks, uncertainties and other factors may lead to considerable differences between the actual results, the financial position, the development or the performance of the Company and the estimates given here. These factors include those which SMA has discussed in published reports. These reports are available on the SMA website at www.SMA.de. The Company accepts no obligation whatsoever to update these forward-looking statements or to adjust them to future events or developments.