West APAC expands Australian leadership team
Announcement posted by West UC 19 Feb 2019
AUSTRALIA, Feb 19, 2019– In order to capitalise on the market opportunities in Australia and particularly in the education space, West has announced the appointment of two new leaders in its APAC team. Adam Kain has been appointed as Regional Sales Manager – Southern Region (WA/SA/VIC/NZ). Joe Petrolo has been appointed as national Education sales specialist.
Adam Kain’s appointment comes as West look to grow their sales team in Australia to capitalise on business development opportunities with Cisco’s world class unified communications system. West’s integration techniques and partnerships have seen more than 250% growth in sales in the last 12 months. Adam believes that the right partnerships and post-sales support gives West a competitive edge.
“Our strategy allows organisations to grow in their space, while we support their voice, video and communications needs,” says Adam. “I am excited about building a team and culture within West.”
Adam has over 20 years experience in the industry and brings extensive product knowledge and strong partner relationships to the role.
Joe Petrolo commenced as West’s new Education sales specialist in January 2019. This will enable West to build a portfolio of local education services, while heavily investing in this on a global level. Initially, Joe’s goal is to build on partner engagement strategy in the education space and promote greater understanding of the needs of education organisations.
“West has good capability within the education industry, but this is our opportunity to find the best fit for the Australian market,” says Joe. “We can then build a model that can be expanded throughout the Asia-Pacific market.”
Joe has been focusing on the education industry for the past 15 years in his previous roles and comes to West with broad experience and existing relationships within both West and the industry generally.
ANZ Sales Director Steve Kruize says the appointments demonstrate West’s intentions to continue to drive unified communications in the market.
“West strives to become the unified communications partner of choice for corporate and education stakeholders in the ANZ region,” says Steve. “We are confident that these appointments and the continued expansion of our team with talented and creative specialists will improve our relationships with partners and our ability to grow the business.”