Sam Kekovich lends his voice to seniors as Ambassador for aged care start-up

Sydney, Australia, February 19, 2019 - In-home care start-up HomeStay announces it has appointed outspoken lamb man, media personality and former AFL footballer Sam Kekovich as its brand Ambassador in order to help shift stereotypes about seniors and highlight technology that can keep them living at home.

Mr Kekovich has chosen to lend his profile to advocating for seniors as scrutiny of aged care grows and older people, their families, care providers and governments seek solutions to heartbreaking problems.

“Australia has a duty of care as a nation to respect the wisdoms and experiences of seniors,” Mr Kekovich said.

He says older people “deserve the intangible quality of dignity”, which is why he is speaking out on their behalf.

HomeStay chair Wayne Cahill has welcomed Mr Kekovich on board during what is an important time for the aged care sector.

“Empowering older people to stay in their homes for as long as possible drives our work and we’re delighted to have Sam join us to help get the message out that they may not always have to go into aged care facilities,” Mr Cahill said.

“With discrete technologies that monitor their movements and can detect if they fall, people may be able to remain in their homes, providing peace of mind for them and their families.”

The HomeStay smart home platform integrates bed, door, fridge and window sensors and activity monitoring with apps and other technologies. Driven by AI, machine learning and predictive analytics, it turns data into alerts and insights that can be sent to family, friends and caregivers. The analytics can interpret anomalies in residents’ data that may flag potential warning signals for early preventative care or intervention.

HomeStay is working with care providers and technology partners to roll out the technologies in new houses or retrofit them into existing homes nationwide.

About Sam Kekovich:

Media personality, sports commentator, “lambassador” and former AFL footballer, Sam Kekovich is known for his sometimes controversial, generally flamboyant and certainly outspoken views on what it means to be an Australian. He is also an aged care advocate who works to dispel the negative stereotypes about older people and reinforce their vital contributions to the nation.

About HomeStay Care:

HomeStay helps protect and connect our elderly with a scalable healthcare technology platform that allows them to live in their homes for longer. www.homestay.care

For interviews and information contact: media@homestay.care