Martech update: Digivizer Brand Space solves brand complexity in digital and social media performance analytics

Sydney, 20 February 2019 - Digivizer has made it easier for businesses to manage multiple brands, and to understand and report on their digital and social paid, owned, and earned media performance.

Digivizer Brand Space lets business owners and digital marketing managers easily add, group and manage the data from multiple brands effortlessly and affordably, across all main digital and social platforms.

Businesses can choose how they want to group and align their social and search channels, user combinations, and added features, to as many brand spaces as they like. Businesses can register as many Brand Spaces as they need - and then connect relevant social and search marketing campaigns across owned, earned and paid media to a single brand.

They can assign names to Brand Spaces to help make brand performance comparisons more consistent and easier, and they can also invite external influencers and employees, or add hashtags per Brand Spaces.

This allows customers to choose how many Brand Spaces they need and only pay for the users, accounts, brands, functionality (like adding hashtags) and influencers added to each Brand Space, keeping investment low and under control while growing value.

Digivizer CEO Emma Lo Russo said: “Digital and social marketing doesn’t change the fundamental questions of brand management: which brands perform best, why, and how do I maximize the return on my budget? Companies and digital marketing managers can answer these questions with confidence with the data presented in their Digivizer Brand Spaces. It’s now easy and affordable for all businesses to see all the data they need in one place to make informed decisions about the performance of their digital marketing, in social and search channels, across owned, earned and paid media.

“We help many businesses - large and small - with their digital marketing, and know from their feedback how important it is to create individual brand spaces easily and quickly. Smaller businesses and entrepreneurs have the same needs as larger companies: they want to be able to grow their businesses quickly, manage performance, understand how their budgets are performing, and analyse and report on each brand easily, quickly and with confidence.

“Brand Space makes collaboration more effective across multiple brands and across multiple stakeholders, because everyone can now see the same data across the same brands, across all the digital channels they are active in. Ultimately this is about helping businesses make better decisions about their digital investment, allowing them to do more of what works, and to stop and redirect spending where it does not.”

Digivizer offers a range of plans that scale depending on the number of users, the number of connected account paid and search accounts, and the number of influencer and hashtags being tracked. The Digivizer Starter Plan costs US$89 per month, with all plans offering 30 days of data across all paid, owned and earned and the first 30 days free.

About Digivizer

Digivizer was founded in 2010. Digivizer helps businesses understand and get more from their digital investment across social and search.  Digivizer’s platform allows businesses to measure their digital performance across owned, earned and paid media and to easily identify what is working for them. Go to digivizer.com.

ENDS

Digivizer is at:

Twitter: https://twitter.com/Digivizer

Facebook: https://www.facebook.com/Digivizer

LinkedIn: https://au.linkedin.com/company/digivizer

Instagram: https://www.instagram.com/Digivizer

Web: www.digivizer.com

For more information:  Alan Smith, Head of Strategic Business Communications, Digivizer.