Modern Currency expands operations overseas with affiliate partnership

Announcement posted by Modern Currency 04 Mar 2019

Modern Currency forges partnership with COCO PR

March 2019
FOR IMMEDIATE RELEASE

MODERN CURRENCY FORMS STRATEGIC PARTNERSHIP WITH SINGAPORE COMMUNICATIONS AGENCY, COCO PR & COMMUNICATIONS.

Creative communications group, Modern Currency has today announced a strategic partnership with boutique Singapore communications company, COCO PR & Communications.

With both businesses founded with core philosophies of creativity, innovation and integration - not to mention a strong love of coffee and a cheeky glass of vino - this partnership sees both agencies strengthening their offering in domestic and international markets.

“We’re seeing a huge trend towards Australian and New Zealand businesses launching in Asia, specifically Singapore. Our partnership with COCO PR & Communication will strengthen our offering with clients and has enabled us to expand our business operations across SEA, “ said Erin Sing, Co-Founder & Director, Modern Currency.

“We’re really rapt to be working together with the COCO team. We’ve already successfully launched this partnership with powerhouse brands, Vinomofo and Supernova, and we are looking forward to growing this further over the coming twelve months,” added Ms. Sing.

With this new venture, both agencies will have more intercultural experiences from each other through exchange programs and cross-country project work and integration.

“As a boutique agency, we’ve achieved a lot in two years. Joining forces means we can look to bring both our companies to a new level, growing the expertise of our teams collectively,” said Shanthi Jeuland, Founder and Managing Director of COCO PR & Communications.

Michelle Palmer, Co-Founder and Director of Modern Currency said, “With our combined skill, global brand capability, and experience working within worldwide agency networks, our plans are vast. We have implemented strategies already underway to launch interstate and in neighbouring countries. It is an incredibly exciting time for us to embark upon this journey with other female-led businesses who possess attitude and heart similar to ours.”

Modern Currency launched in mid-2017 and is the creation of communications aficionados Michelle Palmer and Erin Sing. Founded on the philosophy of approaching communications differently, the company has grown significantly over the last 18 months, attracting big brands including wine retailer Vinomofo, beauty powerhouse Supernova, adventure travel company Exodus Travels, Vitamin gamechanger VÖOST, delivery disruptor ParcelPoint, holistic beauty company Vida Glow, renowned hospitality group 400 Gradi and publicly listed telecommunications provider Spirit Telecom.

ENDS

About the Founders

Michelle Palmer

Creative powerhouse and renowned communicator, Michelle Palmer has held senior positions with the Clemenger Group as well as owned and operated leading boutique agencies, 360 Immerse Agency and iD Collective.

Michelle’s passion is in building businesses and is always thinking to the left of centre. She is a creative digital marketer who immerses herself completely into brands. She’s also been a staple in the Australian music industry for many years, and many punters may recognise her from pop-group Slinkee Minx. If not, throw them a follow on Instagram.

Erin Sing

Communications Pro, Erin Sing has forged a strong career in communications, expanding a breadth of industries, both in-house and agency. Driven by a passion to position communication as more than just PR, Modern Currency is Erin’s first business venture.

With a passion for story-telling, Erin loves brands who are doing things differently; the disruptors of the markets who are as daring as she is. While she cannot sing like her creative business partner, she does have an Instagram Famous dog and loves a big cup of coffee.