Homepage Sydney's West by Western Sydney Business Connection (WSBC) newsroom

Racing and Footy collaboration puts Sydney’s West first

Announcement posted by Sydney's West by Western Sydney Business Connection (WSBC) 15 Mar 2019

ATC, GWS GIANTS and WESTS TIGERS join forces to promote The Ultimate Weekend in Sydney’s West
It took the love of Sydney’s West to close the divide between Horse Racing, AFL and the NRL. In a first for the region, the Australian Turf Club (ATC), AFL club GWS Giants and NRL club Wests Tigers have come together to cross-promote their stellar line-up of events all occurring on the 23 and 24 March, to help drive visitation to the area. 

Spearheaded by Western Sydney Business Connection (WSBC) and funded by the NSW Government via its tourism and major events agency Destination NSW (DNSW), the campaign leverages the united influence of the three powerhouse sporting organisations to deliver the message about what is available in Sydney’s West.

With Longines Golden Slipper Day at Rosehill Gardens on 23 March and then GWS Giants playing Essendon Bombers at Sydney Showground Stadium, as well as Wests Tigers playing the New Zealand Warriors at Campbelltown Stadium on 24 March, the stage was set for an innovative collaboration to join forces and pool marketing resources.

General Manager of WSBC Amanda Brisot, said as Sydney’s West had three nationally significant events happening on the same weekend, it made sense for all involved to come together.

“As a first, the partners needed to think outside the square to collaborate and deliver this project. However, the comradery and enthusiasm across the sporting administrations to work together has been exceptional.

“They are all passionate about supporting Sydney’s West, and ensuring that the benefit of these events occurring in the area are shared with as many communities and businesses as possible. The economic impact of this weekend alone will be significant and into the millions,” said Ms Brisot.

Carly Reger, Head of Membership & Ticketing, GWS Giants said, joining forces with the ATC and NRL is a creative way of delivering positive results for WSBC, Partners and consumers alike.

“We are thrilled to be a part of this initiative and together, our marketing efforts are leveraged to a new level; it is a win-win for us all,” said Ms Reger.

Destination NSW CEO Sandra Chipchase said the event provides avid sports fans with the ideal opportunity to enjoy a weekend getaway in Western Sydney.

“Racing, AFL and NRL are among Australia’s most popular spectator sports. To have all three in Western Sydney on a single weekend is a major win for the region; turbocharging local economies and driving investment. I strongly urge sports fans and families alike to make the most of this unique opportunity and head to Western Sydney for this blockbuster weekend,” Ms Chipchase said.

The Ultimate Weekend brings together the top three sporting events of the 23-24 March weekend being hosted in Sydney’s West, as well as special deals from Featherdale Wildlife Park, PARKROYAL Parramatta, Taste Cultural Food Tours and Rydges Campbelltown.

Tickets and offers available at: www.sydneyswest.com
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Notes to Editors:
 
Amanda Brisot is available for interviews, please request through the media contacts listed.
 
Media Contacts:

Marlise Beasley, Account Director, Zadro | +61 2 9212 7867 | +61 423 624 013 | marlise@zadroagency.com.au
Felicity Zadro, Managing Director, Zadro | +61 2 9212 7867 | +61 404 009 384 | felicity@zadroagency.com.au
 
About WSBC

The Western Sydney Business Connection (WSBC) is a not for profit member-based organisation. It represents the needs of over 5,000 Western Sydney businesses through collaboration and building strong networks across industry and government. It is the prime facilitator of business engagement and growth in Western Sydney.
https://wsbc.org.au/