Leading ready-to-eat meal pack supplier re-brands

Melbourne-based food wholesaler, Travel Essentials, has re-branded to Select*d. The new brand name Select*d conveys the singular expertise of the business: to design, select and deliver food & beverage components in a ready-to-eat, portioned pack format. Select*d packs have added benefits of long shelf life and ambient storage, providing key advantages over traditional catering systems in industries such as hospitality, events, and in institutional, corporate, off-site and other settings.

Select*d procures, assembles and delivers market-proven Breakfast, Snack and Lunch Packs, which are distributed nationally. Select*d designs its packs so consumers feel right at home, wherever they happen to be. Clients of Select*d gain more control and versatility with F & B operations. Clients include national hotel groups such as Quest, Accor, IHG, as well as airlines, universities and not-for-profit organisations like Red Cross Victoria.

Coinciding with re-branding, Select*d is releasing a fully revised range of its premium Rise & Shine breakfasts.  Director of Sales, Leanne Jurgelait, explains how Rise & Shine showcases the distinct approach Select*d takes to designing meal packs,

“We’ve brought award-winning Brookfarm Granolas, bespoke bakehouse muffins and slices and organic juice together into a premium Breakfast Pack range with real consumer appeal.

Ms Jurgelait adds, “And in a market first, Select*d clients can now create their own Breakfast Pack combinations – it’s a truly selectable range.”

Select*d has the expertise and experience to design ready-to-eat, long-life, ambient meal packs to meet a vast range of objectives, whether operational, retail-driven, event-based, regulatory or other. Drawing on more than 10 years’ experience in foodservice and multiple markets Select*d uses ‘thinking outside the box’ to give its clients exciting new options from inside the box.