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Reduce your carbon footprint, one makeup brush at a time

Announcement posted by 360PR 27 Mar 2019

Reduce your carbon footprint, one makeup brush at a time
Media Release - March 2019
With thanks to increasing awareness and initiatives, such as April’s 49th annual Earth Month which is celebrated in over 193 countries each year; environmental concerns are high on the public radar. We’re replacing takeaway cups and plastic bottles with reusable versions, and shopping with eco-bags instead of plastic ones. The great news is this can extend into daily beauty routines simply by choosing the right tools.
Founded over a decade ago, EcoTools has always been passionate about the use of sustainable materials. Each makeup brush is made from bamboo and recycled aluminium, with cruelty-free synthetic bristles. The packaging has been constructed using tree-free paper and vegetable based inks. And, with every new product innovation, the brand endeavours to further reduce its carbon footprint. EcoTools believe that when an individual truly feels beautiful, the world becomes a more beautiful place.
Chemcorp International Marketing Director Erica Galea says, “EcoTools has been a pioneer in sustainable beauty tools. Whilst the environment was top of mind, so to was creating products that worked exceptionally well, and looked great too.  With a fabulous range of sustainable makeup brushes, EcoTools is working to reduce the carbon footprint of the beauty industry, one makeup brush at a time.”
To create a seamless natural face, you need the right tools! Some of the most popular brushes in the EcoTools range include:
  • Seamless Stippling RRP $19.99 – Designed with duo fibre bristles for soft application and layering of foundation, blush or highlighters to create a photo-ready finish.
  • Full Powder RRP $19.99 – Designed with a large, dense, incredibly-soft head to evenly distribute and blend pressed powders for an everyday, matte look.
  • Perfecting Blender Duo RRP $19.99 – The Large Base Blender is soft and flexible to create light, buildable coverage and the Mini Detail Blender is firmer for more precise coverage. Made with unique EcoFoam technology made of 70% plant based-materials.
  • Precision Blush RRP $17.99 – Designed with a unique square cut to control colour application for a perfectly sculpted cheek.
  • Enhancing Eye Set RRP $17.99 – Designed with four brush heads to shade, define, blend and smudge.
    • SHADE: Apply shadow all over lid with the soft, tapered bristles.
    • DEFINE: Use angled liner end to line and enhance eye shape.
    • BLEND: Blend shadow to eliminate streaks and harsh lines.
    • SMUDGE: Smudge shadow and liner along lash line.
The EcoTools range is available now in Priceline, Big W, Woolworths, Coles and independent pharmacies nationwide. Or visit www.ecotools.com.au
For further information, images or product samples, please contact 360 PR:
Rachel King – P: 02 9571 4448 - M: 0423 833 814 - E: rachel@360pr.com.au

Media Contacts

Rachel King

9571 4448

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