Why Cheap Logo Design Can Be An Expensive Option

I’ve been providing a professional logo design service for well over 17 years now, and one of the most common enquiries I receive is “I’ve just started a small business and I need a cheap logo design”.

I get it – funds are tight.. you’ve just taken the plunge and decided to start working for yourself, good for you!

Starting up a business from scratch is quite a costly investment, whether you’re purely online or setting up a brick and mortar business, the costs are all starting to add up, so you start to think “how can I save money to get me by for now”… This is all too common and I’ve seen this scenario play out over and over again, and 9 times out of 10… it doesn’t end well for the business… it actually works out costing you more in the long run.

The one thing that is designed to set you apart and promote your services and unique selling point against every other business competing in the same industry is your branding, and after all the money you’ve just invested into setting up your business (in some cases tens of thousands of dollars) you’ve now decided to just settle for a cheap logo design – WTF… Seriously?

So you jump onto Google and start searching for cheap logo design options in your local area, and soon enough you are bombarded with all these ads from sites like Fiverr or Freelancer (for example), and you start asking yourself ‘how bad can it be?’

Fiverr is a classic example – Let me ask you this, if I paid you $5 to design me something, would you spend 20 to 30+ hours researching my industry, my competitors, my target audience, my unique selling point and then start conceptualising logo designs that best reflects the premium service my business has to offer my clients… No, I guarantee you wouldn’t put in that amount of effort for $5, so why would you have such high expectations that a cheap logo design service would produce anything but a cheap, unoriginal and uninspiring branding for your business.

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