The Top 7 Tips To Increase Your Landing Page Conversions

“Why isn’t my page converting?”

This is one of the top questions I am constantly asked.

A lot of business owners (including digital marketers) struggle with creating landing pages that actually convert! They may be using the best practices available, but their conversion rate is lower than expected.

What I’ve personally found in my 16 years of running a leading Digital Marketing and Web design company in Perth is that we sometimes skip over the really basic stuff, including simple design flaws which can easily turn away the potential leads.

With that in mind, I have put together the The Top 7 Tips To Increase Your Landing Page Conversions. It’s time to put your business hat on and demystify the most common landing page falsehoods and arm you with the correct information so you can start kicking some major lead generating goals!

1. Not Split Testing

Time and time again we see people creating only the one landing page thinking it’s going to capture all their leads, but when it fails to attract any potential leads or sales – they have no idea what went wrong?

I highly recommend creating multiple versions of the one landing page and split testing against each other to see which one is working the best.

You don’t need to redesign each landing page so they all look completely different, it could be as simple as just changing the headline on each one – this way you can easily identify which headline is resonating with your target audience and which headline isn’t.

2. Stop Selling & Start Educating

Put yourself into the shoes of your customer. Do you like to read a robotic sales pitch that is bland an uninspiring, No? Well then, why would your customer?

One of the biggest mistakes people make when it comes to selling online, is that they are basically doing just that… they write their content as if they are ‘selling to you’. Now, I don’t know about you, but I don’t like to be sold to. I prefer to learn about the benefits of a product and be educated on the value I am about to purchase.

So when you start writing your content, list all the benefits your product or service will bring and make that be the highlight of your landing page. For example, let’s use a ladies handbags as a potential item for sale. I constantly read product descriptions that go something like this:

“Black Leather sling bag with adjustable chain strap”.

To me, that sums up a lot of bags with no real effort to sell the benefits or value. So how about we changed the copy to something like this:

“This luxurious black leather sling bag has an adjustable chain strap, made from premium quality leather.”

Now, I don’t think of myself as a great copywriter at all, but just adding a couple of keywords like ‘Luxurious, quality & premium’ really add that extra detail to your listing.

So remember to start educating your audience on the benefits and value of your products or service.

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