New TCEB campaign attracts 4,000 business events travellers to Thailand

Over 4,000 business event travellers will potentially attend an event in Thailand within the next four years as a result of Thailand Convention and Exhibition Bureau’s (TCEB) recent roadshow held in Sydney and Melbourne. Thailand recently announced a new campaign which provides site visit support for meeting and incentive organisers of events with upwards of 80 guests and more flexibility around financial support.

 

This significant uplift in interest was evident from the 64 buyers representing PCO’s, meeting planners, event managers and EAs who attended the roadshows where they met with 14 Thai suppliers and had over 270 business conversations.

 

TCEB’s representative Nicole Tingey, Director of Clockwise Consulting said the new campaign has completely changed how event buyers view Thailand as a destination for their business events. 

 

“The feedback was clear, they were impressed by the generosity of TCEB and they felt having the opportunity to see the event venues in person would give them the assurance to proceed with a booking. 

 

“Whilst Thailand enjoys fantastic leisure market awareness, asking people to send hundreds of people for a business conference requires more education. 

 

“Most felt they would find selling Thailand as a business events destination to their clients and colleagues much easier after a TCEB sponsored site visit. 

“TCEB, the Tourism Authority of Thailand, Thai Airways International and the Royal Thai Consulate-General, Sydney are working together to provide real support to develop Thailand as a successful business events destination for Australian buyers. 

“Having this coordinated support and investment from Thailand, further makes the destination an exceptional place to meet,” said Ms Tingey. 

 

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NOTES TO EDITORS

 

Thailand dramatically shifted its policy on providing supported site inspections for Australian meeting and incentive organisers. Buyers for events with upwards of 80 guests are now eligible to apply for financial support, DMC services and ground transport to conduct a tailored inspection. This support was previously only available to organisers of large conventions.

 

INTERVIEWS

 

Interviews with Clockwise Consulting are available. Please contact:

Felicity Zadro: felicity@zadroagency.com.au 0404 009 384

 

The full list of companies involved in the TCEB Roadshow events are:

• Angsana Laguna Phuket

• Bangkok Marriott Marquis Queen's Park

• Banyan Tree Bangkok

• Buffalo Tours Ltd

• Centara Grand at CentralWorld

• Conrad Bangkok

• JW Marriott Phuket Resort & Spa 

• Novotel Bangkok Sukhumvit 20

• Pullman Phuket Arcadia Naithon Beach

• Sofitel Bangkok Sukhumvit

• Stream Events Asia Ltd.

• Swissotel Resort Phuket Patong Beach

• The Athenee Hotel, a Luxury Collection Hotel, Bangkok

• Thai Airways International (partner)

 

TCEB is exclusively represented by Clockwise Consulting in Australia. 

 

Clockwise Consulting works across Australia and New Zealand, with representatives experienced in team development and coaching, as well as the hands-on application of operations, marketing and sales within the hospitality, events and tourism industry.

 

They represent:

• Thailand Convention & Exhibition Bureau (TCEB)

• LA Tourism & Convention Board (LATCB)

• Pullman Nadi Bay Resort & Spa

• Sofitel Fiji Resort & Spa

• Penrith Panthers Events Centre & Mercure Penrith

• Big4 Holiday Park

For more information: www.clockwiseconsulting.com.au