Cigna International Selects E.PIPHANY Software to Enhance Customer Relationships
Announcement posted by E.piphany 04 Dec 2002
E.piphany E.6(tm) to Provide Enriched Customer Service and Marketing Platforms for CIGNA's Growing Life, Accident and Supplemental Health Insurance Businesses in Asia Pacific
E.piphany today announced that CIGNA International, the global business unit of CIGNA Corporation, has chosen E.piphany's next-generation Customer Relationship Management (CRM) software suite, E.piphany E.6(tm), to provide enhanced customer service and marketing insight for its Asia Pacific insurance and pension businesses.
CIGNA International Asia Pacific region is currently implementing E.piphany software as part of its enriched customer focus model. Deployment is scheduled for completion inJanuary 2003. The multi-country deployment of the E.6 solution, starting with Korea and Hong Kong followed by Taiwan and New Zealand, underscores the ease of implementation and ease of rollout of this J2EE-based CRM solution. Ten countries comprise CIGNA International Asia Pacific region.
CIGNA will utilise the E.piphany E.6 solution, one of the industry's most advanced enterprise applications based on a Java 2 Enterprise Edition(tm) (J2EE) application platform, which represents the most advanced Web-based application architecture. The E.piphany E.6 platform is highly flexible, extremely scalable, and integrates easily with existing enterprise applications by leveraging advanced industry standards such as Web services. Powerful real-time analytics are embedded within all E.piphany applications to deliver on the promise of Smart CRM - understanding the customer, improving customer relationships, and driving long term revenue and value for the organisation.
"Although our marketing programs are very innovative through our telesales, direct marketing and bancassurance delivery systems, we need to pursue the best available technologies to make sure we understand the changing needs of our customers and provide them with products directly suited to their individual requirements," said Paul Hartley, chief executive officer of CIGNA International Asia Pacific Region. "E.piphany's E.6 will be a core tool for our enriched customer focus platform and we expect E.piphany's technology to contribute to our continued growth throughout Asia Pacific.
The E.piphany Insight and enterprise Marketing solutions are designed to help CIGNA more incisively segment its markets through predictive modeling. As a result, CIGNA can develop specific marketing programs for these segments to increase its success rates.
Hartley also complimented E.piphany for the completeness and the openness of its full-footprint CRM solution. "E.piphany provided us with a working model in only a week, and it performed extremely well at the test-site," he said. "We expect the Web-based J2EE platform to give us the flexibility and scalability for future growth and enhancements."
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About E.piphany
E.piphany provides Smart CRM(tm) solutions for the largest global enterprises. The company's integrated suite of applications for Marketing, Sales, and Service, E.piphany E.6 Software, is driven by real-time intelligence to enable global businesses to better understand their customers and take the optimal action to improve customer satisfaction, increase revenue and reduce costs. E.piphany's applications are built on the industry's most advanced CRM architecture resulting in fast and easy deployment, the ability to adapt to changing business demands, and permanent cost of ownership advantage. Leading companies, including more than 35 percent of the Fortune 100, use E.piphany products to enhance the customer experience, improve organizational effectiveness and drive value. With worldwide headquarters in San Mateo, California, E.piphany has regional operations and offices throughout North America, Asia Pacific, Europe, Japan and Latin America.
About CIGNA
With businesses in Asia Pacific, Latin America and Europe, CIGNA International, the global division of CIGNA Corporation (NYSE: CI), provides health care, medical care management services and defined contribution pension products to the workplace and consumer markets, and life, accident and health insurance to individuals. It is also a leading supplier of specialized health care and insurance benefits to expatriate employees of multinational companies on international assignments.
CIGNA Corporation, headquartered in Philadelphia, and its subsidiaries constitute one of the largest publicly owned employee benefits organizations in the United States. Its subsidiaries are major providers of employee benefits offered through the workplace, including health care products and services; group life, accident and disability insurance; retirement products and services; and investment management. As of September 30, 2002, CIGNA Corporation had consolidated assets of $89.6 billion and shareholders' equity of $5.0 billion. Full-year 2001 revenues totaled $19.1 billion.
Web site: www.cigna.com.
E.piphany, E.6, Smart CRM, and the E.piphany logo are trademarks of E.piphany, Inc. All other trademarks are the property of their respective owners.
CIGNA International Asia Pacific region is currently implementing E.piphany software as part of its enriched customer focus model. Deployment is scheduled for completion inJanuary 2003. The multi-country deployment of the E.6 solution, starting with Korea and Hong Kong followed by Taiwan and New Zealand, underscores the ease of implementation and ease of rollout of this J2EE-based CRM solution. Ten countries comprise CIGNA International Asia Pacific region.
CIGNA will utilise the E.piphany E.6 solution, one of the industry's most advanced enterprise applications based on a Java 2 Enterprise Edition(tm) (J2EE) application platform, which represents the most advanced Web-based application architecture. The E.piphany E.6 platform is highly flexible, extremely scalable, and integrates easily with existing enterprise applications by leveraging advanced industry standards such as Web services. Powerful real-time analytics are embedded within all E.piphany applications to deliver on the promise of Smart CRM - understanding the customer, improving customer relationships, and driving long term revenue and value for the organisation.
"Although our marketing programs are very innovative through our telesales, direct marketing and bancassurance delivery systems, we need to pursue the best available technologies to make sure we understand the changing needs of our customers and provide them with products directly suited to their individual requirements," said Paul Hartley, chief executive officer of CIGNA International Asia Pacific Region. "E.piphany's E.6 will be a core tool for our enriched customer focus platform and we expect E.piphany's technology to contribute to our continued growth throughout Asia Pacific.
The E.piphany Insight and enterprise Marketing solutions are designed to help CIGNA more incisively segment its markets through predictive modeling. As a result, CIGNA can develop specific marketing programs for these segments to increase its success rates.
Hartley also complimented E.piphany for the completeness and the openness of its full-footprint CRM solution. "E.piphany provided us with a working model in only a week, and it performed extremely well at the test-site," he said. "We expect the Web-based J2EE platform to give us the flexibility and scalability for future growth and enhancements."
-Ends-
About E.piphany
E.piphany provides Smart CRM(tm) solutions for the largest global enterprises. The company's integrated suite of applications for Marketing, Sales, and Service, E.piphany E.6 Software, is driven by real-time intelligence to enable global businesses to better understand their customers and take the optimal action to improve customer satisfaction, increase revenue and reduce costs. E.piphany's applications are built on the industry's most advanced CRM architecture resulting in fast and easy deployment, the ability to adapt to changing business demands, and permanent cost of ownership advantage. Leading companies, including more than 35 percent of the Fortune 100, use E.piphany products to enhance the customer experience, improve organizational effectiveness and drive value. With worldwide headquarters in San Mateo, California, E.piphany has regional operations and offices throughout North America, Asia Pacific, Europe, Japan and Latin America.
About CIGNA
With businesses in Asia Pacific, Latin America and Europe, CIGNA International, the global division of CIGNA Corporation (NYSE: CI), provides health care, medical care management services and defined contribution pension products to the workplace and consumer markets, and life, accident and health insurance to individuals. It is also a leading supplier of specialized health care and insurance benefits to expatriate employees of multinational companies on international assignments.
CIGNA Corporation, headquartered in Philadelphia, and its subsidiaries constitute one of the largest publicly owned employee benefits organizations in the United States. Its subsidiaries are major providers of employee benefits offered through the workplace, including health care products and services; group life, accident and disability insurance; retirement products and services; and investment management. As of September 30, 2002, CIGNA Corporation had consolidated assets of $89.6 billion and shareholders' equity of $5.0 billion. Full-year 2001 revenues totaled $19.1 billion.
Web site: www.cigna.com.
E.piphany, E.6, Smart CRM, and the E.piphany logo are trademarks of E.piphany, Inc. All other trademarks are the property of their respective owners.