Expand Into The Chinese Market With Baidu Paid Advertising

Australian brands that want to expand their presence in the Chinese community with Baidu’s paid search advertising can benefit immensely from marketing agency Star China’s services. Star China are experienced in the successful use of Baidu tools and features to grow their clients online.

Star China can help navigate the many features of Baidu. Companies can make use of text and display ads, text search, shopping, video and app ads from Baidu. Baidu also offers unique products such as Brand Zone and Baidu Knowledge to showcase and introduce the brand. These products can be used to link to the company’s website, latest news, unique offerings and other promotions.

Baidu has the second largest search engine in the world. Baidu, Inc. operates as an internet search provider, which offers internet search solutions and online marketing solutions. The firm operates as an e-commerce platform with an online payment tool, develops and markets web application software, and provides human resource related services.

The Australian Bureau of Statistics’ most recent Estimated Resident Population figures show that there are 526,040 Australian residents born in China, up from 387,420 over the previous five years. Star China helps businesses target the Chinese market by identifying the appropriate media channels.

Star China is on a mission to connect Australian businesses with the right media channels and bring in more Chinese customers for these businesses.   Their media strategists offer professional guidance on how to choose media list and can help develop a tailored strategy targeting the Chinese market.

Star China has built strong partnerships in the advertising industry. These partners are reliable and the businesses can be confident that their advertising budget will be used wisely and effectively. Star China has removed all stress that is involved in searching and evaluating different advertising or media channels. Companies can give them their target performance and Star China can provide a list of recommended media. To make transactions clear all advertising spend costs are transparent. Star China’s explicit media plan allows companies to track every penny that is spent.

Star China works with brands to develop and execute marketing plans that increase awareness and profit. Their expertise and insight allows businesses to focus on what they do best. They can provide comprehensive advice on product pricing, advertising and selling or distribution channels.

For information on how to advertise on WeChat, Chinese media buying, WeChat advertising and more, visit https://starchina.com.au/