Thrive builds capabilities in Sports, Food & Beverage and Tech communications with senior hires nationally

Thrive PR + Communications has created six new positions across its Melbourne, Sydney and Brisbane offices, strengthening the agency’s existing expertise across categories including Sport, Food & Beverage and Hospitality communications.

In Thrive’s Sydney office, Jemima Fallows and Caroline La Rose join as Account Directors. In Melbourne, Jasmine Richwol has been appointed as Account Director and Jai Higgs as Account Manager, while Sam Borland-Smith has joined the Brisbane team as Senior Account Executive. Joanne Barnes has been appointed into another newly created role as HR Director, as the agency continues to expand across its five offices.

Leilani Abels, Founder and Managing Director of Thrive, said: “Thrive has had a strong start to the year with new clients coming on board alongside a growing existing client base of some of the leading brands in the region. We’re delighted to extend and deepen the expertise that we deliver to our clients through these new hires, bringing some exceptional talent into the agency at a time when recruitment has never been more competitive in the region.

“As a heavyweight independent agency with scale across Australia and New Zealand, Thrive provides unique career opportunities in this market. We are defining new roles to play to the strengths and passions of talent approaching us, as well as working with our clients to develop hybrid roles delivering inhouse opportunities. We continue to invest in great talent and this in turn delivers the best results for our clients. Our staff retention rates more broadly, also exceed industry standard, hugely impacted by our leadership and our innovative people policies.”

Jemima Fallows brings extensive experience in food, beverage and hospitality to Thrive, having worked for nearly a decade in the hospitality industry and as an event and content producer both locally and overseas. Most recently Jemima was Group PR & Partnerships Manager at The Solotel Group, where she managed all internal and external communications for the group’s 31 venues across Sydney and Brisbane.

With more than ten years of b2b and b2c communications, PR and social media experience, Caroline La Rose has worked in agency throughout her career across global brands including Oracle, Symantec, Verizon, Adobe, RSA, HTC, Skype and Airbnb.

In Melbourne, Jasmine Richwol joins Thrive from Vicsport, bolstering Thrive’s Sports & Entertainment expertise. She also has broad consumer PR experience and has previously worked in television broadcast for Channel 7, Channel 10 and the AFL.
 

Thrive is an independent, female-led and owned PR agency with five offices in Australia and New Zealand. Thrive’s clients include ANZ, Optus, Cisco, Spotlight Group, Indeed, Twitter, Porter Davis, Triumph, Expedia Group and Air New Zealand.