Media release: 20 May 2019
 

AMWAY CHINA 2019: ENCORE PRODUCE NATURE INSPIRED LEADERSHIP SEMINAR FOR 6,000 IN CAIRNS

SEVEN WAVES OF GUESTS TREATED TO AN EVENT SPECTACULAR IN FAR NORTH QUEENSLAND

 
Encore designed an immersive environment for the Gala Program. The design included a 270-degree giant screen that wrapped around the inside of the venue, table-theming which incorporated lighting design, customised soundscapes and roaming performers. All elements came together to take the delegates on a journey through the dinner theme: ‘From the Rainforest to the Reef’.

The Gala Dinner Opening sequence featured the edgy Million Volt Man. The entertainment also included the artistic and beautiful Fabric Ballet and an augmented reality act incorporating a choreographed performer attached to a robotic arm.

A major highlight was the ‘underwater section’ of the evening’s journey. The ‘Fish Medley’ act included a singing and dancing animated multimedia fish on computer controlled Robotic LED screens that moved with the music. Custom designed tropical reef inspired centrepieces decorated the tables, each individually lit with both intelligent pin-spotting and wireless dmx battery powered lighting. In addition, illuminous head dresses were supplied to delegates, so that they could feel part of the theming for the event.

At the completion of the four performance segments, delegates were treated to an amazing high energy performance by The Voice China star Uni Yeh performing with a live band and a team of local dancers.

“The guests were blown away by the 270-degree multimedia projection, holographic projection and synchronized robotics. The creative event design was matched with cutting-edge use of technology to create an amazing experience for guests,” said Encore’s Show Producer Andrew MacColl.

Amway chose to enhance the attendee experience by selecting a new and unusual venue for the event and the newly constructed wing of the Australian Artillery and Armoury Museum (AAAM) was perfect for both the Gala Dinner and Business Sessions. The venue is the largest military vehicle museum on the southern hemisphere. The delegates were treated to a specially created Tank Show in the parklands behind the museum featuring some of the best of these rare and historical vehicles, including dramatic gun blasts and explosions created with pyrotechnics.

However, this unique venue presented major challenges as an event venue; it came without rated rigging points, three-phase power, guest Wi-Fi facilities and air-conditioning.

“Working in such a unique venue had its challenges, but also many benefits in that it allowed our team the opportunity to maximise their creativity to bring to life a blank canvas. Special Event Director, John Schryver designed a truly unique and immersive experience which will undoubtedly be remembered long after the event. The team bought his design to life and delivered the series of events flawlessly” said Mr Magafa.
 
Tony Chamberlain, Managing Director, Encore, said it was an honour to work with Amway China again especially in such an iconic and unique Australian location.

“The team have been engaged in meticulous planning for months after winning the bid to manage this event. On-site we managed 20 days of install and rehearsals. Then the team delivered both Business Sessions and the Gala Dinner for each of the seven waves.

“Our goal was to create an event that showcased the beauty of Far North Queensland while also demonstrating what is possible for a creative business event. Our talented team achieved all this and more, in a challenging venue. This event will go down in Encore history as one of the best,” said Mr Chamberlain.
 

1. The set up for the Gala Dinner 

2. Tank display at the Australian Artillery and Armoury Museum (AAAM)

3. The Million Volt Man

4. Uni Yeh performing with The Voice China star Z Chen

5. Dancers performing during the underwater section of the night