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ASI INITIATES INVESTMENT IN SEQUOIA FINANCIAL GROUP LIMITED ASX: SEQ

Announcement posted by ASI 24 May 2019

MORNINGSTAR QUANTITATIVE ANALYSIS SUGGESTS - SEQ TRADES AT A 38% DISCOUNT?

 ASI MEDIA - FOR IMMEDIATE RELEASE

ASI INITIATES INVESTMENT IN SEQUOIA FINANCIAL GROUP LIMITED ASX: SEQ

Sequoia Financial Group Ltd (SEQ, formerly MDS Financial Group Limited) is a integrated financial services company providing products and services to self-directed retail and wholesale clients and those of third party professional service firms.

SEQ's share price performance has slumped to private company market levels.

Shareholder Return (inc div) 1yr: -23.86% 3yr: 4.53% pa 5yr: -14.50% pa 

SEQ exhibits poor share price performance as it struggles to rearrange its business portfolio.   

Morningstar Quantitative Ratings 
Valuation Rating: Undervalued
Fair Value Estimate: $0.372
Fair Value Percentage (Undervaluation) Difference: (38.21%)
Liquidity: Medium

On 28 February, Sequoia Financial Group provided its chairman's letter stating that the financial news network continued to generate greater market penetration whilst the Company's other online business developments are rising ahead of internal targets. The Company has also reduced debt by more than $5m throughout this period and increased net asset by over $3m, despite impairing several assets. The Company has also seen heightened enquiry levels from third party Australian Financial Services Licensees looking to access broker services through Morrison's Securities following the recruitment of key personnel who have increased the Company's 'bench strength' within this business. 

That positive announcement by the Chairman has not yet translated into a consistent improving share price and the Company has not provided an update on expected financial performance for fy 2019. We suspect shareholders would find an update at this time, useful.

SEQ also announced on 1 March 2019 - "Garry Crole will remain as Acting CEO whilst the Company undertakes an extensive search for the CEO role over the coming Quarter". By now shareholders should have received some indication, having regards to the appointment of a permanent CEO to drive the Company forward. 

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Michael de Tocqueville
CEO - Investment Director
AFSL 224560 Responsible Manager

Advocate Strategic Investments 
trading as ASI

Office Address
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Woodend 3442 VIC
Australia

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E    mdet@advocatesi.com.au
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About ASI

ASI is an independent alternative style investment management firm which holds an Australian Financial Services Licence numbered 224560 (AFSL 224560). 

ASI provides wholesale clients, sophisticated investors, superannuation funds and institutions with customised proprietary model portfolios for medium to long-term investing. 

ASI also provides, an execution only, share broking service through Commonwealth Bank of Australia’s CommSec and Interactive Brokers Australia. 

Disclaimer

This media release should not be construed as personal financial product advice for the purposes of section 766B of the Corporations Act 2001 (Cth) (Act).
 
This release is intended solely for use by Wholesale and Institutional clients within the meaning of section 761G of the Act, sophisticated investors pursuant to section 708(8) of the Act, professional investors pursuant to section 708(11) of the Act, and/or otherwise persons to whom a disclosure document is not otherwise required to be given under Chapter 6D of the Act.
 
This release and its content is only intended to be used or viewed by persons in jurisdictions where ASI products and services may lawfully be offered.

ASI is not aware of any purposes for which a recipient of this report may use the information contained within the report.
 
To the extent any recommendations or statements of opinion or fact made by ASI constitutes financial product advice, they constitute general advice and not personal financial advice in any form. As such, any recommendations or statements do not take into account the financial circumstances, investment objectives, tax implications, or any specific requirements of the recipient.
 
Recipients should not act on any recommendation issued by ASI without first consulting their investment advisor in order to ascertain whether the recommendation (if any) is appropriate, having regard to their investment objectives, financial situation and particular needs.