SEA Printing Service Launches in Australia

Gogoprint Group has launched its subsidiary brand Zenprint in Melbourne, Australia. The launch of Zenprint has followed Gogoprint’s AUD 10.7 million Series A funding that took place in October 2018.

With just a handful of large-scale players in Australia, Gogoprint Group decided to bring its affordable yet high-quality printing services to Aussies. Zenprint aims at innovation, excellent customer experience and full transparency.

Zenprint expansion will focus on building a strong local foothold to better service the needs of the Australian SME ecosystem. It uses AI to manage and combine customer orders and evenly distribute the print jobs through its network of local print partners. By building a partner network across metro areas, Zenprint offers faster delivery while reducing logistics costs. Zenprint also aims to present a variety of new website features that are going to make customers' lives easier. Among them, will be a feature to automatically check customers' artwork and correct the most common errors.

Small business owners such as Chrystal Grbin from Melbourne’s Best Verandas value Zenprint’s offer. According to Chrystal, “The best thing about using Zenprint is the excellent service it provides and its strong commitment to quality. Their customer care and production team go above and beyond to ensure that customers receive high-quality products delivered right on time. In addition, Zenprint’s low prices and high price transparency are a refreshing change from my previous experiences.”

Zenprint’s strategy is twofold. Firstly, it focuses on being fully transparent on pricing and delivery dates. Secondly, Zenprint plans to invest in the development of a strong portfolio of promotional products, such as customisable pens, mugs and keychains, on its website. The goal is to become a one-stop-service for SMEs’ printing needs. Through these initiatives, Zenprint hopes to build a strong network of printing partners and customers to increase convenience, speed, reliability and affordability in the market.

To build closer relationships with local communities, Zenprint has already launched a Corporate Responsibility Programme to support  NGOs, charities, and other non-profit and civil society organisations. An example of such is Red Frogs Australia, a regional support network for the younger generation. Since January 2019, Zenprint has partnered with a dozen non-profit institutions. Other partners include All Together Now, Adnews and The Australian Counselling Association.

At the moment, the company offers business card printing, flyers, brochures and banners. However, Zenprint is constantly working on developing a versatile portfolio of printed materials.