Increase Your Brand Exposure with the Right PR Strategy with Star China
Announcement posted by Star China Pty Ltd 07 Jun 2019
Australian advertising agency Star China is promoting its public relations arm that can help businesses target the Chinese market through content creation, translation and optimisation services. Star China has a large media database that allows businesses to distribute PR news to thousands of Chinese media platforms.
Star China believes that this strategy is essential for Australian businesses who can gain a market share among a community are left untapped by advertising channels. Advertising and PR through Star China allows brands to target the large Chinese population in the country. They can help by distributing stories, PR news, customer reviews with most up-to-date selection of Chinese media contacts and lists. Their consultants can also advise brands with the media list that best meets the client’s needs.
Chinese consumers often search for reviews of products. Star China can manage customers’ online feedback and reviews for brands. For any product launches or other news Star China can engage media platforms to attract the attention of potential consumers.
In an article on the Parliament of Australia website, Dr Anne Holmes writes: “China is Australia's largest trading partner in terms of both imports and exports. Australia is China's sixth largest trading partner; it is China's fifth biggest supplier of imports and its tenth biggest customer for exports. Twenty-five per cent of Australia's manufactured imports come from China; 13% of its exports are thermal coal to China.
“While Chinese savings will probably remain high enough to fund domestic expansion, there will be room for Australian companies to invest in China. This would be a useful way for business to learn about Chinese tastes and preferences, as well as business culture,” Dr Holmes writes. “One great advantage Australia has in industries providing sophisticated goods and services is the large number of Australian speakers of Mandarin. Another is the base of knowledge and contacts built up through the trade in resources.”
To tap into these opportunities Australian businesses will need to engage with the Chinese market. Star China can help manage PR strategies and social media channels for corporates who want to make advertising easy and effective.
For more information on Chinese advertising partner, WeChat account registration, Weibo sponsored advertising and more, visit https://starchina.com.au/
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