Xtrfy Goes Down Under – Enters Australia and New Zealand
Announcement posted by Gap Marketing and Management 11 Jun 2019
The Swedish gaming gear specialists have entered a distribution agreement with Pacificomm – and the first resellers are already onboard.
Sydney, Australia - 6 June 2019: Xtrfy, also known as the world-renowned esports organization Ninjas in Pyjamas’ gaming gear brand, has signed Pacificomm as exclusive distributor for Australia and New Zealand. The products are now available to resellers, and are already in the assortment at retailers such as JB Hi-Fi and Mwave.
“We’re truly excited to announce our entrance into Australia and New Zealand! Going into this region, we wanted to find a distributor who truly knew the market and were able to offer a complete solution for the entire area. We feel that Pacificomm are just the right partners for us, with their experience in both retail and etail and their existing portfolio of high-end brands. We can’t wait to make our gear available to gamers down under, and we’ve already partnered up with one of the most renowned esports teams in Australia: Grayhound”, says Joakim Jansson, CEO at Xtrfy.
“We are very excited to be partnering with Xtrfy to launch their range in Australia and New Zealand. It is heartening that the Xtrfy team recognise the value we are able to provide their brand through our strong relationships in both major retail, online and IT channels, in both countries, as well as our active engagement in the local gaming scene. Most importantly however, we are proud to deliver such a high quality range of professional gaming peripherals and accessories to the Australian and New Zealand gaming community and look forward to working closely with the Grayhound team”, says Lorant Corba, National Sales and Marketing Manager at Pacificomm.
About Xtrfy
Xtrfy is a Swedish brand specializing in gaming equipment. As a part of esports organization Ninjas in Pyjamas, all of our products are based on the same key component: experience. With professional players designing, testing and having the very last word in the development of new products, we challenge the traditional ways of gaming gear production. We don’t do guesses. We don’t compromise. We create tools that help gamers perform. www.xtrfy.com
About Pacificomm
Pacificomm Group Ltd is a leading distributor of Consumer Electronics products within the Pacific Region. We have strong supplier and sales channel relationships, providing a direct conduit between leading international vendors and regional channels. This enables us to range and distribute the very best products for consumer, retail and business segments. www.pacificomm.com.au