Vinomofo Launches First Three-Pack

Vinomofo has released its very first three-pack of wine, designed to entice those who love a good vino, but prefer to buy in smaller quantities.

Up until now, Vinomofo has sold online through six and 12 packs, but it’s shaking things up to provide the perfect pack for those looking to dip their toes in the Vinomofo difference. The Mofo Welcome Kit has just hit the site, and to kick things off, it has been released in three versions - red, white & mixed, providing wine drinkers and new customers with all the options they need.

The Welcome Kit is the perfect addition to Vinomofo’s offering - allowing new customers to get a taste of what the ‘fo is all about, and for existing customers to have access to more choice. Vinomofo also expects its Welcome Kit to capture a new market of consumers, in particular those testing out the wine market. By providing three wines that represent exactly what Vinomofo is all about, the Welcome Kit is a great introduction for new customers.

Just when you thought this game-changing three-pack was the best news you’ve heard all day, it gets even better - there’s also a free Vinomofo magazine in each case. Yep, that’s all the Vinomofo gold you can find online, in your very own, hand-held magazine.

The magazine is filled with all sorts of wine, food and travel goodness, and includes advice, articles and recipes to accompany your three-pack carry box. That’s right, the three-pack has been designed in a functional carry box, allowing wine lovers to take the wine with them to their next social gathering, and share their Vinomofo goodness with friends.

Justin Dry, Vinomofo’s CEO and co-founder, wanted to expand Vinomofo’s offering and thought the three-pack was the perfect introduction for new mofos.

“The three-pack and magazine is an epic intro into what we’re all about; good wine, good food and a bunch of adventures. New customers will be able to get a bit of an insight into life as a mofo through the Mofo Welcome Kit.”

The first three-pack hit the site this week and is available at www.vinomofo.com, prices starting at $69.

ENDS

For all media enquiries please contact Modern Currency

Erin Sing | erin@vinomofo.com

Hayley Giarrusso | hayley@moderncurrency.com.au