Markom marketing announces Australian public relations agency for Embarcadero Technologies, Inc.
Announcement posted by Markom Marketing 11 Jul 2003
Markom Marketing P/L, a leading IT public relations and marketing consulting company is pleased to announce their appointment as PR agency for Embarcadero Technologies.
Embarcadero Technologies designs and develops products that remove complexity, improve productivity, compress time frames, and increase database performance and availability. The company is an essential partner for every business that is trying to harness the explosive growth in corporate data.
Embarcadero's products help companies build, optimise and manage sophisticated database infrastructures that power a wide variety of enterprise applications that work at both the database and application level. This helps ensure that information is available when and where it is needed to support business.
The company has more than 70,000 users in over 9,900 customer sites, employs more than 300 employees across the world and counts 96 of the Fortune 100 as its customers.
Embarcadero will shortly announce exciting plans for Australia including details of their extensive customer base, expanded support structure and new sales and management leadership.
A major announcement and press briefings will occur the third week of August. Please add this date to your diary.
Key products and services
Embarcaderos product range comprises tools for data management and application development, as well as database administration, development and design.
1. Data: migrate, transform, populate and integrate
Embarcadero DT/Studio
2. Design
Embarcadero ER/Studio
Embarcadero ER/Studio Repository
Embarcadero Describe
3. Develop
Embarcadero Rapid SQL
Embarcadero SQL Tuner
Embarcadero SQL Debugger
Embarcadero SQL Profiler
4. Administer
Embarcadero DBArtisan
Embarcadero DBArtisan Workbench
The Embarcadero Analyst Series
i. Embarcadero Space Analyst
ii. Embarcadero Performance Analyst
iii. Embarcadero Capacity Analyst
Embarcadero Change Manager
Embarcadero Job Scheduler
Embarcadero Performance Center
For more information on these products please visit: http://www.embarcadero.com/products/products.asp
Key strengths and capabilities
Ease of use Most of Embarcadero's products are easily downloadable from the Internet and can be ready to work in just minutes, without a lengthy implementation and customisation process. Prospective users are encouraged to download a software trial directly from the company's website.
Comprehensive functionality - Embarcadero's products work across multiple platforms including Oracle, Sybase, Microsoft SQL Server and IBM DB2 Universal Databases and through all phases of the database and application development life cycles.
Practical and economical - ROI from Embarcadero's products is typically achieved in days to weeks. The company's products also bridge the skills gap, allowing junior staff to achieve productivity sooner.
Clients
Embarcadero Technologies has built a large and loyal customer base that encompasses global corporations, leading financial institutions and government agencies around the world. In all, 96 of the Fortune 100 and over half of the most visited web domains depend on Embarcadero's products and services to keep them competitive. They choose Embarcadero because of its reputation for excellence in products and services, a fact that is mirrored by inclusion in Deloitte & Touche's "Technology Fast 500" and Software Magazine's "Software 500" lists.
Customers include Bank of America, Barclays Capital, BT Ignite, Deutsche Bank, Disney, FedEx, Glaxo Wellcome, Hewlett-Packard, HSBC, Merrill Lynch, Nokia, Pepsi and Royal Bank of Scotland.
Details of the extensive customer base in Australia will be announced shortly.
Key spokespeople
Robert Oliphant - vice president, international operations
Robert moved to his current role in January 2003 from vice president, EMEA, Australia and New Zealand at Embarcadero Europe. This expanded his focus to Asia Pacific and South America where his priority is to enhance direct and indirect sales, and increase Embarcaderos customer base and market share.
For over twenty years, Robert has been at the forefront of high-tech sales and marketing management, with a background in various executive roles including director of sales and marketing for BMC Softwares Australia and New Zealand divisions. Prior to joining Embarcadero Europe, he was vice president, EMEA at Bindview Corporation, a provider of IT security and management software solutions
Embarcadero's products help companies build, optimise and manage sophisticated database infrastructures that power a wide variety of enterprise applications that work at both the database and application level. This helps ensure that information is available when and where it is needed to support business.
The company has more than 70,000 users in over 9,900 customer sites, employs more than 300 employees across the world and counts 96 of the Fortune 100 as its customers.
Embarcadero will shortly announce exciting plans for Australia including details of their extensive customer base, expanded support structure and new sales and management leadership.
A major announcement and press briefings will occur the third week of August. Please add this date to your diary.
Key products and services
Embarcaderos product range comprises tools for data management and application development, as well as database administration, development and design.
1. Data: migrate, transform, populate and integrate
Embarcadero DT/Studio
2. Design
Embarcadero ER/Studio
Embarcadero ER/Studio Repository
Embarcadero Describe
3. Develop
Embarcadero Rapid SQL
Embarcadero SQL Tuner
Embarcadero SQL Debugger
Embarcadero SQL Profiler
4. Administer
Embarcadero DBArtisan
Embarcadero DBArtisan Workbench
The Embarcadero Analyst Series
i. Embarcadero Space Analyst
ii. Embarcadero Performance Analyst
iii. Embarcadero Capacity Analyst
Embarcadero Change Manager
Embarcadero Job Scheduler
Embarcadero Performance Center
For more information on these products please visit: http://www.embarcadero.com/products/products.asp
Key strengths and capabilities
Ease of use Most of Embarcadero's products are easily downloadable from the Internet and can be ready to work in just minutes, without a lengthy implementation and customisation process. Prospective users are encouraged to download a software trial directly from the company's website.
Comprehensive functionality - Embarcadero's products work across multiple platforms including Oracle, Sybase, Microsoft SQL Server and IBM DB2 Universal Databases and through all phases of the database and application development life cycles.
Practical and economical - ROI from Embarcadero's products is typically achieved in days to weeks. The company's products also bridge the skills gap, allowing junior staff to achieve productivity sooner.
Clients
Embarcadero Technologies has built a large and loyal customer base that encompasses global corporations, leading financial institutions and government agencies around the world. In all, 96 of the Fortune 100 and over half of the most visited web domains depend on Embarcadero's products and services to keep them competitive. They choose Embarcadero because of its reputation for excellence in products and services, a fact that is mirrored by inclusion in Deloitte & Touche's "Technology Fast 500" and Software Magazine's "Software 500" lists.
Customers include Bank of America, Barclays Capital, BT Ignite, Deutsche Bank, Disney, FedEx, Glaxo Wellcome, Hewlett-Packard, HSBC, Merrill Lynch, Nokia, Pepsi and Royal Bank of Scotland.
Details of the extensive customer base in Australia will be announced shortly.
Key spokespeople
Robert Oliphant - vice president, international operations
Robert moved to his current role in January 2003 from vice president, EMEA, Australia and New Zealand at Embarcadero Europe. This expanded his focus to Asia Pacific and South America where his priority is to enhance direct and indirect sales, and increase Embarcaderos customer base and market share.
For over twenty years, Robert has been at the forefront of high-tech sales and marketing management, with a background in various executive roles including director of sales and marketing for BMC Softwares Australia and New Zealand divisions. Prior to joining Embarcadero Europe, he was vice president, EMEA at Bindview Corporation, a provider of IT security and management software solutions