Giving Small People Big Voices
Announcement posted by Cindication 25 Jul 2019
Melbourne, Australia— 25th July 2019
Small businesses, entrepreneurs and humanitarian and advocacy groups need look no further when it comes to getting help with getting their messages out their and getting their voices heard in a crowd – Cindication; an International Media suite and Communications Company has officially launched and it’s all about giving, “Small People, Big Voices”.
Cindication with over 20 years’ Public Relations and Communications experience focuses on enriching business messages and people's stories about everyday journeys by delivering connectivity, information, and content across the globe. Having developed a distinctive culture and way to foster relationships, Cindication has a great understanding on identifying audiences and what they are looking for in their communications, what they want to hear, what method they want to hear it in and importantly pairing up the message of the business to its key audiences.
Working across their chosen industries of, Tech, Fashion, Lifestyle, Authors, Art, Health & Wellness, Personal Development and the Charity sector, they collaborate with small to medium business and start-up companies, entrepreneurs, charities and advocacy groups. Cindication believes strongly in that everyone has the right to speak their message, no matter how small the group or individual is… on a big platform for all to hear.
By providing products and services with passion as well as innovative ways and the ability to think 'Big Picture', Cindicaton creates ways in which stories can have meaningful impact on desired audiences. “We are not just into ‘empty clicks’, ‘likes’ and ‘followers’ with no engagement or purpose. We have years of experience behind us in professional reputation and perception management...and we want to help get you started by putting your best self forward” says Cindy Rochstein (Founder).
As an Indie Author herself and passionate advocate, Cindy Rochstein put her passion and ideas to the test. Firstly, with the creation of Pencils Community and then going on to create other projects and collaborate with other humanitarians and cause-related businesses.
Pencils Community – Cindication, with the founder Cindy Rochstein created the world-renown Pencils Community. Pencils Community is a social enterprise that takes your new, used and discarded pencils, erasers, rulers, sharpeners, pencil cases and other stationery items, re-bundles them and gives them to children in need in Australia and around the globe. Their motto - helping children colour their world has changed the lives of 1000’s of children. To date, Pencils have handed out over a million pencils to children in need in 28 countries. Cindy has negotiated deals with large pens/pencils manufacturers to donate new and used equipment that would have ended up in landfill to kids who have never even held a pencil and has worked with the likes of The Lew Twentyman Foundation, Asylum Seekers Resource Centre, Prahran Mission, OrphFund, SANCSS, Footys4All and many more.
Seeking Wellness – Next, Cindy Rochstein created the book, seminar and program, “Seeking Wellness” that has helped many individuals make small changes in their lives to benefit their own health from a holistic view. Identifying the concept of PEISES (Physical, Emotional, Intellectual, Social, Environmental and Spiritual Wellness), she uses this in her simple pragmatic approach when it comes to facing some big issues. She regularly delivers the program to groups including women, corporates and also teaming up and collaborating with other charities such as HALT (Hope Assistance Local Tradies) to assist and deliver information regarding the mental health and suicide prevention in men, as well as PALC (Progress Ahead Life Coaching) advising and creating pilot projects on youth mental health. Cindy also developed the pilot program “LionHeart” in 2017, which looked into healing and support pathways for emergency services personnel with Post-Traumatic-Stress-Disorder (PTSD). She continues to work in this field with Dion Jensen from Success for Soldiers, Protecting Women and The VIP of Mental Health.
Professional Author and Speaker – Cindy Rochstein is also a powerful change maker and influencer helping others achieve their dreams. She is a five times Internationally published author and has ghost written several books.
From working with big companies on huge international projects to helping indie authors and entrepreneurs set up a Facebook Page and teaching them on how to identify their perfect avatar (audience), Cindy helps each business maximise their message and platform in which they deliver their news, rejecting the conventional and by speaking right to the heart of people.
“It is amazing that so many grass-roots charities are doing such meaningful and impactful work and their stories aren’t known about. Often, they are up against the bigger powers, corporates or archaic systems in place and face an up-hill battle when it comes to getting things done, a bit like the ol’ David and Goliath analogy. The way Cindication and these charities see it, is that a lot doesn’t get done when you rely solely on politics, processes and protocol – you may be waiting a long time to see change. That’s why it’s so great to see so many bucking the system and creating grass-roots projects that create lasting and meaningful change to many, and in some cases not only changing someone’s life but potentially saving it as well” said Cindy Rochstein
Cindication has held a suicide prevention event this week in regional Victoria in conjunction with HALT (Hope Assistance Local Tradies) and with the assistance of Yowza Wellbeing.
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About Cindy Rochstein:
Cindy Rochstein is the Founder & Director of Cindication Co. (Pty Ltd). With over 20 years’ experience in the PR & Communications sector, she is all about connection and understands what her clients and audiences need. She is a powerful change maker and influencer helping others achieve their dreams.
As a humanitarian she runs a social enterprise called 'Pencils Community' that helps change the lives of thousands of children across the world through the gift of a pencil. Focusing on Education, Sustainability and Humanitarian issues she strives to help others wherever she can.
She is a huge advocate in the health and wellness industry, (including mental health and PTSD) and is also an internationally five-times published author and professional speaker.
Book Details:
Cindy Rochstein is a X5 Internationally Published Author and has ghost written many titles.
Her titles include:
o Women and their Stories
o Mendemic – Inside the Man Cave
o Dating with Children
o Seeking Wellness
o Humanitarian Rockstars
Facts:
o Cindication has 20 years of experience in PR & Communications
o Cindication worked with charities including Suicide Prevention, Education, Sustainability and Humanitarian Charities, Health and Wellness and PTSD
o Cindication has worked with large complex businesses including the Pittsburgh Symphonic Orchestra world tour
o Cindy Rochstein the founder of Cindication formed her own Charity, Pencils Community, a world recognised organisation providing her own PR services with zero budget
o 5 x Internationally Published Author
o Ghost Writer & Writing Advisor
o Professional Speaker
o Humanitarian
o Advocate for other Humanitarians #SmallPeopleBigVoices
For more please contact:
Cindy Rochstein (Director – Cindication)
0437-094-049
For more information on Cindication