Kurz to showcase dazzling foiling and embellishment at PrintEx19
Announcement posted by Filtered Media | telling your story, brilliantly 01 Aug 2019
Product protection meets beautifully designed packaging
Sydney, 1 August 2019: Kurz, a leading supplier of metallised foil-based solutions for security and surface decoration, will be showcasing exciting and functional examples of foiling and embellishment at the PrintEx19 Labelling and Packaging Expo (booth R26) in Sydney, from 13-16 August 2019.
Designers and brand owners alike will learn how to elevate and differentiate their brands and products from the crowd with smart surface decoration that not only ‘wows’ customers, but also protects them from the scourge of piracy and counterfeiting.
Stephen Pratt, Kurz Australia Managing Director, will be presenting on Wednesday at 10.30am on “Why Shiny Matters” to brands, and how KURZ Trustconcept solutions allow brand owners to protect their products without compromising brand image and well-designed packaging.
“We’ll be showcasing how Kurz optical security features merged with our Trustcode Base suite of solutions can protect products from counterfeiters without impacting brand representation,” said Mr Pratt.
“Our Trustseal brand protection devices and Trustcode software suite link visual effects to useful software tools and open up new opportunities for branding and market analysis. These same solutions also allow brands to track and trace products, communicate with their customers and enrich customer relationships.”
Hinderer Mühlich (H+M), member of the Kurz Group, is the leading manufacturer of embellishment tooling and dies for the label and packaging industry. Hong Kong-based Dicky Lai, a renowned hot stamping die technology expert, will be at PrintEx19 to meet with designers and show them the amazing effects created from H+M’s exclusive micro and nano dies.
Also at the conference, and running a hands on workshop at the Kurz exhibition stand is Adrian Barbero, Kurz’s National Technical Specification Manager, who specialises in print embellishment and packaging development. “Foil printing is an elegant, eye-catching way to stand out in a crowded market and add a sophisticated finish to your product packaging. Those considering foils as part of a design, should stop by and pick up a copy of our 5 top tips for branding with foils,” Barbero said.
For more information on Kurz’s security and decorative products, and to see why brand-owners across the globe specify KURZ foils, visit www.kurz.com.au
Press Contact
For further information or to arrange an interview with Kurz, please contact:
Jeffrey Coote, Account Manager, Filtered Media
d: 02 8188 3616 | m: 0404 275 665 | e: jeffrey@filteredmedia.com.au
About KURZ: The KURZ Group is a global leader in hot stamping and coating
technology. KURZ develops and manufactures decorative and functional layers applied to
carrier foils for a large variety of applications. The range includes metallized, pigmented
and holographic stamping foils for packaging or print products, surface finishes for
electronic devices or automotive parts, protective and decorative lacquers for furniture or
household appliances, authenticity features for brand name items, metallic applications
for textiles, and different types of coatings for many other applications.
With over 5,000 employees in 14 production plants in Europe, Asia and the USA, 24 international subsidiaries and a global network of agencies and sales offices, the KURZ Group manufactures and sells a comprehensive range of products for surface finishing,
decoration, marking and counterfeit protection, complemented by an extensive range of
stamping machines and stamping tools. KURZ continuously invests in new technologies, and is developing innovative solutions for integrating functionality into surfaces.
Designers and brand owners alike will learn how to elevate and differentiate their brands and products from the crowd with smart surface decoration that not only ‘wows’ customers, but also protects them from the scourge of piracy and counterfeiting.
Stephen Pratt, Kurz Australia Managing Director, will be presenting on Wednesday at 10.30am on “Why Shiny Matters” to brands, and how KURZ Trustconcept solutions allow brand owners to protect their products without compromising brand image and well-designed packaging.
“We’ll be showcasing how Kurz optical security features merged with our Trustcode Base suite of solutions can protect products from counterfeiters without impacting brand representation,” said Mr Pratt.
“Our Trustseal brand protection devices and Trustcode software suite link visual effects to useful software tools and open up new opportunities for branding and market analysis. These same solutions also allow brands to track and trace products, communicate with their customers and enrich customer relationships.”
Hinderer Mühlich (H+M), member of the Kurz Group, is the leading manufacturer of embellishment tooling and dies for the label and packaging industry. Hong Kong-based Dicky Lai, a renowned hot stamping die technology expert, will be at PrintEx19 to meet with designers and show them the amazing effects created from H+M’s exclusive micro and nano dies.
Also at the conference, and running a hands on workshop at the Kurz exhibition stand is Adrian Barbero, Kurz’s National Technical Specification Manager, who specialises in print embellishment and packaging development. “Foil printing is an elegant, eye-catching way to stand out in a crowded market and add a sophisticated finish to your product packaging. Those considering foils as part of a design, should stop by and pick up a copy of our 5 top tips for branding with foils,” Barbero said.
For more information on Kurz’s security and decorative products, and to see why brand-owners across the globe specify KURZ foils, visit www.kurz.com.au
Press Contact
For further information or to arrange an interview with Kurz, please contact:
Jeffrey Coote, Account Manager, Filtered Media
d: 02 8188 3616 | m: 0404 275 665 | e: jeffrey@filteredmedia.com.au
About KURZ: The KURZ Group is a global leader in hot stamping and coating
technology. KURZ develops and manufactures decorative and functional layers applied to
carrier foils for a large variety of applications. The range includes metallized, pigmented
and holographic stamping foils for packaging or print products, surface finishes for
electronic devices or automotive parts, protective and decorative lacquers for furniture or
household appliances, authenticity features for brand name items, metallic applications
for textiles, and different types of coatings for many other applications.
With over 5,000 employees in 14 production plants in Europe, Asia and the USA, 24 international subsidiaries and a global network of agencies and sales offices, the KURZ Group manufactures and sells a comprehensive range of products for surface finishing,
decoration, marking and counterfeit protection, complemented by an extensive range of
stamping machines and stamping tools. KURZ continuously invests in new technologies, and is developing innovative solutions for integrating functionality into surfaces.