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Retailers Use Bartercard Sale Days to Boost Sales

Announcement posted by Bartercard AU 01 Aug 2019

Retailers looking to sell stock quickly can make use of Bartercard sale days. Bartercard is a barter-trading system where businesses can barter their goods and services within the Bartercard cashless business network.

It is an innovative way of combining modern technology to help increase sales and conserves cash through a community of like-minded businesses.

Retailers like Osmen have been making use of Bartercard Sale Day to expedite sales while creating a great customer experience in-store.  Managing Director Michelle Lam-Li has used Bartercard since 2008, but started doing Sale Days in 2013. The store has sold over $2.5 million worth of excess and superseded stock at full retail and discounted prices.

Osmen sells outdoor furniture to restaurants, cafes and resorts globally, covering manufacture, import and export.  Their resort-style designs uplift every space, but like every retail business, seasonality is a hurdle to constantly keep in-check. 

When there’s surplus stock at the end of the season, Osmen puts on a Bartercard Sale Day where members are invited to purchase their beautiful pieces with trade dollars.  These members often bring cash-paying friends and family too.  Turning seasonality around, Michelle said Bartercard Sale Days can clear up to $400,000 worth of stock in a single night. 

“Bartercard Sale Days have shifted over $2.5 million worth of excess and superseded stock at full retail prices.  Bartercard not only moves stock that’s superseded by newer product, but saves valuable storage space,” she said. 

“At the end of the day no business wants its floor space or warehouses full of redundant items and Sale Days shift stock quickly.  We also sell discontinued items - if it’s not cost-effective keeping the line, we put it in the sale.”

The Osmen warehouse isn’t normally open to the public and Sale Days let the brand attract a new market of business customers quickly without the foot traffic or enhanced POS requirements.  Sale Days also attract
Bartercard Tourism that represents resorts across Australia and the Asia Pacific to source furniture on behalf of their clients. 

Bartercard offers businesses an alternative method of payment i.e. Bartercard trade dollars, that will allow them to open up to a whole new market of customers and in turn gain a competitive advantage. Bartercard offers a free 15-minute consultation to businesses who want to understand more about the advantage the card offers.

For more information on business growth strategies, sell your excess stock, Bartercard for better business, Bartercard MarketPlace and more, visit https://www.bartercard.com.au/