Aussie men's skincare brand helps disadvantaged men brave the winter cold for National Homelessness Week

For every individual full sized HESO Moisturiser purchased, the brand will donate a HESO Moisturiser to someone whose life circumstances mean they can't afford these kinds of self care products.

The company has partnered with ThreadTogether to make this possible.

ThreadTogether's model is very simple – they collect end-of-line brand new stock from clothing providers. With the support of volunteers, the clothes are sorted by age, gender, and purpose, and then re-distributed to people in need through charities across Australia.

HESO Mens' Grooming is revolutionising TheadTogether's capabilities – they will now be able to not only distribute clothing but skincare and personal care products too.

“HESO means ‘HEart and Soul’, because I wanted to create a brand that’s dedicated to consumers who understand that every choice has an impact,” explains co-founder Aaron Breckell.

“With Father's Day around the corner, we're placing our focus on the men who need it the most. Providing disadvantaged men with personal care items and creams that help protect their skin against the elements and prevent skin infections while they're out on the streets doing it tough throughout winter is a small move our company can make to help give back. Through this, we hope to continue to raise awareness about homelessness in Australia and give our consumers a chance to impact social change with every dollar spent," says Breckell.

The rate of homelessness in Australia has increased 4.6 per cent over the last five years, according to data from the 2016 Census of Population and Housing. 

The last recorded estimate revealed more than 116,000 people were experiencing homelessness in Australia on Census night, representing 50 homeless persons for every 10,000 people. 

On Census night, 8,200 people were estimated to be ‘sleeping rough’ in improvised dwellings, tents or sleeping out – an increase from 3.2 persons per 10,000 people in 2011 to 3.5 persons per 10,000 people in 2016.

People aged between 65 and 74 years experiencing homelessness increased to 27 persons per 10,000 people, up from 25 persons per 10,000 people in 2011. 

Further 2016 Census homelessness data can be found on the ABS website.